The average internet connection speed has jumped to 18.8 Mbps from about 3 Mbps over a decade and it is expected to grow at a sharper rate in the coming years with the introduction of fiber broadband connections on the rise. A decade back, streaming a video on internet involved a lot of waiting time whilst the video was buffering due to slow internet speed. Buffering is a thing of the past as you can stream video content online almost instantly with no delays whatsoever whether you are viewing it on your smartphone or pc.
The advancement in technology and higher internet speeds gave rise to the use of video content for marketing. It started off primarily as an extension of space for conventional advertisements that were displayed on TV and movie trailers but quickly turned into an effective marketing tool for businesses of all sizes. Video marketing has become one of the most important tools for digital marketing. According to a recent study, usage of visual content is a 600% more effective marketing than print and direct mail combined. Here are some tips on how a business can use visual content to maximize interaction in digital marketing:
- Product Explainer Video: This one tops the list because every time you launch a new product or service, it is of utmost importance that your audience understands what is being offered. It marries simplicity with entertainment to deliver a precise message. A new product can easily go on to be your website’s hero video as a cool animated video is a perfect tool to explain even the most difficult of the concepts. Such videos can be very engaging as many of the queries that a potential customer might have about what you have to offer are covered. A product explainer video which is short, easy to comprehend, entertaining to watch, can go a long way as it would continue to fetch traffic for your website from video streaming services like YouTube in the future.
- Leverage User-Generated Content: Although the video content created by marketers is backed by market research, precise choice of words, and with the best equipment, the way in which a user shares her/his personal experience with your product can at times have more effectiveness. To encourage the creation of such content, giveaways, special discounts, and contests can be organized. Users who review your products, create videos to explain how it works or share their own tips to best utilize the product are pure gold. The convincing power of a user-generated visual content to attract sales as such content comes across as unbiased opinion and can be more relatable for a potential buyer. So using UGC is considered quite lucrative as it does not cost much to a business.
- Testimonial Videos: The success stories of your customers is the best endorsement you can ever get. You can request you your existing clients who are happy with your services to share their experiences on camera and you would be glad to learn that most clients feel quite positive about appearing in these videos. Customers who are happy with your products are often more than happy to share their experiences and recommend your business.
- Email Marketing: Did you know that a 13% increase of CTR has been observed if the word “video” exists in the subject line of an email? Do you still think email marketing is dead like many a few others in the industry? With some creative visual content that your audience cares about and an unambiguous and witty call to action, your email campaign is destined to succeed.
- Webinar: Organizing a webinar to have an industry expert to discuss various topics that are appealing to your audience and other queries that you receive via the website, phone, email, or social media. You can use Facebook live to stream the webinar and have your audience interact with you in real time. You can respond to their questions whilst they are watching you. Such videos can attract a lot of audiences if you announce the right time it would be streamed. These videos can be leveraged later on social media, as snippets in email marketing campaigns and more.
- Brand Awareness Videos: The story that inspired the founders of a business to create the company, the mission, vision, and journey of the brand so far can attract your targeted audience. It can help a lot in creating awareness about your brand and allows a business to showcase their product is better than the competition.
Now that you know the reach of visual content the impact you can create by utilizing it in digital marketing, you would have clearer goals for creating content. See your engagement levels begin to soar and if you do not have the right acumen to get it done, you can outsource it to Video production Sydney for best results. With the right professional assistance, creating great content would become easier than ever as they have expertise in making some of the most complicated information interesting and easier to digest for your audience.
About the Author
Charles Goodwin is the writer of this article. He is a regular contributor to many sites and mainly focuses on business and marketing related topics. He also writes for a site http://romax.co.uk/ offering direct mail marketing services.
