The pandemic has reshuffled business processes beyond imagination. Remote working is perhaps the biggest change for American companies. But all other aspects of running a business have a new normal today. You have to rethink the right ways of doing things. Branding is not an exception, as organizations want to achieve more with less. It is the best way to go, considering that finances are tight and companies no longer have massive branding budgets. Right now, you need to step back and find ways to do things differently.
Creativity, not money, can be the real game-changer when it comes to taking your branding plan a notch higher this year. You have to change things at present, but do it within tight budgets. But remember that changing up your marketing campaigns goes beyond making your ads look new and fresh. The idea is to see the bigger picture and implement small changes to get real and sustainable results for your business. Here are some ways to give your branding plan a creative revamp in 2021.
Define your brand’s personality
The market is more competitive than ever, and you cannot expect to thrive as a boring old brand. It is time to redefine your personality and ensure that it connects with the audience and stays on top of their mind. Choose an archetype that defines the character of your business and makes it stand apart. Storytelling has always been the mainstay of selling, so go ahead and use it to your advantage this year. Spin your brand’s story, and narrate it everywhere you can- on your website and in your offline and online marketing campaigns.
Rework your look
Building a character gives you a good start with creative branding, but there’s much more to do. Your identity visuals are crucial, so reworking your look is an excellent idea. Hire an experienced logo designer to revamp your business logo because it is the first thing prospective buyers see. Minimalism is trending, and the best logos are the simplest. Brand colors are equally important to get the attention you deserve. When you have a new look and feel, replicate it everywhere. Your audience should recognize the brand instantly, no matter where they see it.
Get creative with personalized content
Aesthetic revamp is only half the work done and you must get creative with the brand’s feel as well. Invest in personalized content as customers embrace businesses that go the extra mile with messaging and interactions. Sending the same type of communication constantly tends to push them away. You need to get creative and take a personalized approach, considering the taste and expectations of individual customers. At the same time, switch the content on your website and social media often. Make it interesting enough to keep the audience hooked and coming back for more.
Collaborate with experts
Most American business owners realize that branding goals are hard to achieve alone. It is best to collaborate with experts because you cannot rely on your own insights. If you run a company in New York, connect with a reputed NYC Branding Agency to revamp your strategy. They can bring fresh perspectives and ideas to take the initiative a notch higher. Additionally, agencies have the best connections in the industry. They can drive collaborations with leading influencers and affiliates for adding steam to your campaigns.
Find the perfect media mix
Creative branding is not just about what you do with your campaigns. It is as much about the media you pick for showcasing your brand and offerings. Finding the perfect media mix can do wonders for your business. If you have always used traditional ones, move over to the online medium because it is the need of the hour. Right now, you need a mix of everything, but the focus should be on winning the internet audience. Assess your media mix frequently and tweak it according to the changing circumstances. The idea is to be where the customers are.
Go the extra mile with social media
When it comes to devising a perfect branding mix, you need to go the extra mile with social media. It is the most powerful tool for building connections and extending the reach of your brand. The best part is that you can leverage the power of these platforms with minimal spending. Just build a community of loyal followers, and they will do the rest for you. These customers work as brand advocates and spread the word across their connections. Pick the platforms where your audience is, invest in a compelling campaign, and get your business rolling!
Market the product value, not features
Marketers often highlight the features of their products, but it isn’t the best thing to do in post-pandemic times. Look for showing consumers the value of your offering. It can have a far-reaching impact on buying decisions and strengthen long-term relationships with your customers. Being empathic is the key right now as it makes people connect deeply with your business. Steer clear of the profit-making mindset at present; instead, focus on helping people with your offering. It will help you create a brand that people trust in the long haul.
Connect with customers’ first-hand
Another piece of advice for better branding in 2021 is to connect with your customers first-hand. Conduct surveys and get feedback to understand the problems and pain points of the buyers. Make the surveys short and ask meaningful questions because people are short of time. Listen and act on their feedback, and it will enhance relationships and credibility. It may take some effort to reach out, but your audience will appreciate it and stay loyal to the brands that do it. Connecting with your audience shows empathy. People seem to crave the most at this point.
Creative branding can give your business a winning edge amid the pandemic. Implementing these ideas wouldn’t cost a fortune but can bring impressive results. You only need to think outside the box and get into action, and success will follow without much work.
