Your website is the face of your business online. So you need to ensure that you leave no stone unturned to create a compelling website that draws people’s attention and makes them stay for as long as possible.
However, this is easier said than done. In fact, if you think it’s all about instructing the developer to build a website of your dreams, think again. There is brainstorming required, several edits, and content creation is one of the biggest headaches.
Moreover, if you don’t have an in-house development or content team, finding the right freelancers who can understand your requirements and deliver according can be time-consuming.
To help you with your website’s SEO, we have compiled important tips to prepare content and do the SEO of your website the right way. Have a look.
Content Creation
Rather than writing the entire content yourself, it is advisable to connect with experienced content writers or a content writing agency. They are experts and can create content that can resonate with your target audience. All you need to do is to sit with them, explain your requirements and discuss the budgeting.
They will take care of the content part from there. Many content writing agencies these days also offer interactive infographics to complement the content they provide. So, make sure to ask them for any add-ons in their services.
One important tip is to focus on content variety. Try to get the following content created from the content team:
- Website Content
- Articles (For On-page and Off-Page SEO)
- Videos (if applicable)
- Podcast content
Website Design
Website design is one of the crucial aspects of SEO. Though it is not a direct ranking factor, it does contribute indirectly to your site’s rankings. Your website’s design compels the user to either spend more time on it or bounce off as soon as they land on it.
So, make sure that you get it custom developed with the right developer. However, you can also get it developed in WordPress. It is a website development platform, and around thirty percent of the World’s websites are built on WordPress. The platform gives you amazing customization options. It also supports schema optimized themes like Generate Press and Astra, that search engines like Google, Yahoo, and Bing love.
The color combination, the photos, and the words all have to be in a good ratio. Only then can it produce a long-lasting impression on customers. The design must represent the theme of the site, as stated above. Only a good developer can easily make a good website design. So on your site, the two main people that matter are the web developer and the Search engine optimization executive. They both can together establish a good website.
The best part about platforms like WordPress is, anyone with the non-coding background can develop the website from scratch. So, even after your developer develops the website on WordPress, you can sit with him and understand the nitty-gritty of the website. This will help you understand how your website has been built, offer more control, and you can manage important accounts like Google Search Console and Analytics yourself, rather than depending on your developer.
Focus on The Titles
Web users are usually in a hurry. As a result, they scan the first few words on the title. If the title of your web page isn’t highly relevant to the necessary topic, your reader won’t stay. This will affect your website’s ranking chances. For this reason, the title must be the words that this user is seeking to generate popularity from Google SEO.
Final Word
There are tons of SEO consultant services present around you to kick-start your business. If you have enough funds to engage a Search Engine Optimization (SEO) Company to promote your website, you will see the desired results quickly.
We hope this article was able to help you understand what it takes to build an SEO-friendly website and promote it organically on search engines like Google.
