Imagine that you are a business owner. You understand the need to market your products or services, both online and offline. However, you don’t have the time to do it all yourself. So how do you go about it? Build yourself a marketing team. In this post, we will exactly teach you that. Here is how you can build your dream marketing team.
There are two ways to go about building a marketing team. This means that you want to hire a team of experts who will constitute your team. Do you ever ask yourself who will be these people who are the best to market your products or services?
It is someone who has a prior similar experience of working with your competitor. And you don’t want to hear answers like generic statements by people who tell you that they have worked for the marketing department of this particular company. Ask them precisely what they did.
Here is the other case. You are a company and you want to build a marketing team. However, you have limited budget to spend on your company. What do you do? Not all companies have the investment from day one. The answer is to hire interns. It is simple and effective. If you are able to hire interns for your company, you should know how to train them as well. It is simple. You can use videos from the internet that resonate with how you believe the work should be done and you simply make them watch those videos.
If you are assigning any task to these interns, you can ask them to first do a research on how this work can be done. Once they do that, you should be able to pin point how they can help you achieving this task. This way you are building a team for yourself. Since these are interns, you can put them on a minimum wage or you can offer them an unpaid position. But in the long run, you want these people to stick around. If they continue being interns, there are limited chances that they will stick around. You want to tell them that they are important for your business.
Either way, should be able to build a great marketing team.
Content Marketing
You have certainly heard of the terms freelance and blogging. You know about web content but you have also heard of content marketing. If you find these two terms confusing, don’t worry, you are not the only one worried about it. We will try to figure it out in this blog post.
Web content is text content that goes on the websites. Most websites have blog sections where they share 2- 5 blog posts per week. This is web content. Content marketing, on the other hand, is an internet marketing strategy. It is when advertisements are strategically placed in a piece of blog to market that product of service.
If you are a website owner that has a blog, there are many ways to monetize it. You can offer pay per click advertising. This can be priced in different ways. If your blog is about pregnancy, chances are a pregnancy kit manufacturer may want to advertise on your blog. If your blog is about dancing, businesses that sell yoga mats may want to advertise on your blog. So if you are offering pay per click advertising, what you are essentially doing is using the traffic that is coming to your website to read your content and divert them to the advertisements. When they click on your advertisements, you make money. You can go for affiliate marketing as well where if you help these companies make sales, you will make money.
Content marketing is a little different. It may be that companies create new content from starch just for the sake of marketing their own products. However, it is also a strategy to pay other websites that are already producing content to help market products. Either way, it is possible. This content is not limited to text content. It may be video content, text content and audio as well. Use Prepostseo plagiarism checker to make sure you are not uploading plagiarized content.
Internet Marketing
Next, you need to list down marketing channels you can achieve these marketing goals through. If you want to increase sales, you can do it in a number of ways. You could invest in social media marketing. You could email your users. You could start sharing new products on your website. You could invest in search engine optimization so that whenever people search about a product you have, your website is shown. If you don’t want to invest in search engine optimization, you can invest in search engine marketing which is more or less the same except you pay Google to show your website for certain results.
Allocate a budget to each marketing channel. Try out different strategies. If you have 100 dollars and 10 ways in which you can achieve your marketing goals, put 10 dollars in each channel. Once you have the results showing, calculate your return on investment. The channel methods that work the best for you are the ones that you want to keep investing in. You should stick to these channels unless there are any other external channels that are going to affect your optimized channels. This is how marketing strategy works. Once you have channels in place, you need to know how your marketing might vary throughout the year.
If you are assigning any task to these interns, you can ask them to first do a research on how this work can be done. Once they do that, you should be able to pin point how they can help you achieving this task. This way you are building a team for yourself. Since these are interns, you can put them on a minimum wage (be mindful of the updated 2020 minimum wage so you stay above the books in years to come) or you can offer them an unpaid position. But in the long run, you want these people to stick around. If they continue being interns, there are limited chances that they will stick around. You want to tell them that they are important for your business.
