Digital marketing is a type of marketing that uses the internet and digital technologies as a means to promote products and services in front of customers. These channels include social media platforms, mobile applications, websites, search engines, etc., where users are present and most active so that you can easily connect with them and make an impression in front of them.
Modern-day digital marketing has evolved into an enormous system where marketers take different brands onboard and utilize each channel available to endorse their goods, services, and products for them. The realm of digital marketing is so vast, which is why it is so necessary to go for the best SEO link building agency that can help you explore all the options available.
How Has It Grown in the Past Decade?
The world used to be very simple ten years in the past compared to now. There weren’t a whole lot of technologies, and the world didn’t use to be as connected as it is right now. However, since the explosion of the internet and devices such as mobile phones, information is readily available everywhere.
Fast-forwarding into 2021, you have literally thousands of online websites that you can use to buy a specific product. With the world advancing at such a fast pace, there needed to be an anchor leading the technological revolution in the right place, and digital marketing has turned out to be exactly that.
A decade ago, when social media platforms like Facebook were just starting to become famous for staying in touch with your family and friends, no one thought that such platforms could be used otherwise. Digital marketing gave businesses a new marketplace with the help of these social media platforms.
Soon enough, the word ‘influencer’ was introduced to the world, like Facebook, Instagram, and Twitter became a full-blown media outlet where businesses could brand themselves without much trouble. The 3 million daily active users presented the brands with a unique opportunity to market their products.
During the past ten years, another area that caught huge popularity is SEO. With the Panda update in 2011, search engine platforms such as Google started to reward businesses using white hat marketing practices by putting them at the top of search results.
It resulted in nearly every business paying more attention to SEO as it has now become an integral part of running an online business. In today’s world, a properly working website along with an active social media page are the two most in-demand things.
What Impact Does It Have on The Working Dynamics of a Business?
Digital marketing has been the driving force forever changing the way businesses used to communicate with their customers. By introducing new and improved marketing strategies, has had a profitable impact on businesses and allowed them to grow in their niche seamlessly.
A business that doesn’t embrace digital marketing with both arms open is a business that will always be playing catch up and likely fails to attract a considerable amount of audience. Here is how digital marketing can help you change your business for good.
● Better and Instant Communication
The very first reason why businesses need to pay attention to digital marketing campaigns is that it makes interacting with the customer much easier. From announcing the latest news about their products and services to making sure that their customers are happy, a business needs to manage all fronts.
Digital marketing allows businesses to exploit social media to its fullest, making it easier for them to reach their audience in a single place. If you know how to take advantage of your social media presence, you will no longer need to worry about customer interaction.
● Lots of Content to Use
You might not be shocked to hear that almost 3.3 million people make a Facebook post in a minute, and over 30 million WhatsApp messages are sent during the same time period. While they might only be sheer numbers for an average person, but for marketers, it lays the ground for opportunities.
If your business is able to target the sentiments of your customers, you can easily use several social media platforms as an outlet for information. You can use infographics, videos, blogs, and photos to appeal to your audience, meanwhile marketing your products.
● Easier Access to Data
In a world full of data and information, those who know how to use it to their advantage are capable of making the highest profits. Modern technology gives a lot of leeway to marketers allowing them to gain a tremendous amount of knowledge about their users.
While there is a sea of data available out there, it is not that easy to find out how to use that data. The job of a digital marketer is to make sure that they find out the metrics needed to drive a company’s success and then use those metrics to customize campaigns.
● Better Transparency
The growing business competition in the world has not only made things tougher for businesses themselves, but customers have also become picky. In order to build loyalty, you must offer transparency to businesses, which can easily be done through digital marketing.
You can easily relay all the information regarding each and every product using your website, which boosts the level of trust of your audience. The more transparent you are with the information, the easier it is going to be for you to convert visitors into customers.
● Incorporation of Social Media Platforms
Social media has been the hub of interaction for a very long time. It doesn’t matter who you are or where you are from; an average person uses social media daily for information and fun. It presents a huge opportunity in terms of branding and advertising.
Using digital marketing as a means to curtail your social media needs is a great way to ensure that you stay connected with your customers. You can easily use these platforms to engage with your audience and convince them that you actually care about them.
● Equal Opportunities for Small Businesses
In the past, businesses that had a huge budget could easily sway away from small businesses with ease. With digital marketing, the playing field has been greatly leveled in terms of opportunities. Regardless of the amount of money you have, you can easily make a name for yourself.
Digital marketing is the only true beacon of hope for small businesses as it allows you to expose your business to a much wider audience without a large budget. When you could have that kind of return from little investments, it lets you become increasingly successful.
● Extremely Personalized Campaigns
If there is one thing that a random visitor likes, it’s finding out that businesses actually want to communicate with them. The best part about advertising your business online is that you can actually customize your message according to your audience.
When customers see and go through highly relevant content, they feel as if it was directly targeted towards them. It makes it much easier for you to attract them as they realize that you care for them at a personal and individual level.
● Advanced Analytics for Optimization
Last but not least, digital marketing not only lets you enjoy all these benefits but also offers you a way to overlook all the things you are doing for your business. It helps you optimize your campaigns for the future so that it results in better engagement and has more chances of success.
With the help of advanced analytics, you can measure how many people actually saw your ads, how they interacted with it, how they interacted with it, whether they liked it, if they read it or not, and most importantly if it led down to a sale or not.
How to Use Digital Marketing to Make Your Business Successful?
With the internet being so accessible, the amount of people who are using it for information is increasing day by day. Marketing has always been a great way to attract customers, but it has never been as effective as it is nowadays. As marketing has always been about connecting with your prime audience, what’s better than using the most connected network in today’s world?
As you might have already understood the importance of digital marketing, now is the time to actually dive deep into how you can do it for the good of your business. With every other business opting for digital marketing as a way to market their products and services, you need to take a different approach to it and reach the heart of your customers.
Highlighted below are some of the most used and most successful digital marketing trends in 2020. By using these tactics and strategies, you can easily create a sales funnel where you bring visitors to your website and then turn them into life-long leads. So, without further ado, here is a quick rundown of all the digital marketing tactics that you need to follow:
● Search Engine Optimization
If you are running a business in today’s world and you don’t know what SEO is, you need to do some research. SEO is the single most useful tool for businesses to gain an audience and customers as it targets the users in the most efficient way and helps you to bring in visitors to your website.
SEO is the process of optimizing your website so that it reaches the top of the search engine result page (SERPs). Whenever someone wants to buy something, the first thing they do is to search it online. If your website is at the top of the result page, he is more likely to buy from you, and this is why SEO matters.
● Pay-Per-Click (PPC)
Where on one side SEO is a completely natural and organic way of earning visitors for your business, PPC is an inorganic and type of advertising where someone places your ad on his website. The most common type of PPC is Google ads, where you pay for your business ad to stay on top of SERPs.
Every time someone clicks on your ad, whether he purchases from you or not, you have to pay for it. The most famous channels where you can place your ads include Facebook, Twitter, and Instagram. As these channels have a huge audience, there are more chances of success.
● Content Marketing
As the term donates, this type of digital marketing refers to the usage of content to promote your products and services. Content marketing is a great way to reel in new customers for your business by providing them valuable information so that they feel like you are the best at what you do.
While the main purpose of doing content marketing is to generate more brand awareness, grow your traffic, boost lead generation, and gather more customers, you have to take a different approach. You must aim to provide your customers with value, and the rest will follow.
● Social Media Marketing
I can’t stress how important social media is for the success of your business. If you want to see your business reach the top of the ladder, you must try to promote your content on different social media channels and create an active presence on these platforms.
The best way to tackle this problem is to use the latest tools to connect with your customers on platforms like Facebook, Twitter, Instagram, Snapchat, Pinterest, etc. You can also make things easier for yourself by using tools like HubSpot to receive all your messages in one place.
● Influencer Marketing
Influencer marketing is among the most successful digital marketing techniques, and if done right, it can do wonders for your business. The trend of influencer marketing caught everyone’s attention when it was first introduced, and everyone started adopting it immediately.
According to research, around 85% of marketers add at least one influencer marketing campaign to their annual marketing plan. The majority of marketers believe influencer marketing to be highly effective, and 90% of them recommend it to businesses.
Also, when you compare influencer marketing with other digital marketing techniques, you can see that it is cost-effective. It attracts more audiences than other digital marketing techniques at much lower rates.
It is considered a great technique for small businesses and startups and can help them boost their ROI. Small brands should use influencer marketing because it is:
- Easy to implement
- Cost-effective
- Improves Brand Image
- Offers more engagement
- Allows room for more creativity
Small businesses don’t necessarily have to go for influencers that have a massive following and are out of their budget. They can also go for micro-influencers who have a great following but are affordable. The goal is to reach out to an audience that is more likely to be your customer, and you can do that by reaching out to micro-influencers in your niche.
● Viral Marketing
Viral marketing is a digital marketing strategy that is highly underrated and isn’t used by the majority of brands. The idea behind this strategy is to create content that is likely to go viral on the internet. Viral marketing relies heavily on creativity and is a great technique for startups to attract some attention.
On the surface, viral marketing can look like a pretty simple technique, but it is more complicated in reality. You have to come up with a rare idea that is unique and is likely to go viral. You can do that by showing your product’s strength, or you can simply add good entertainment to your content.
You can also capitalize on the latest news trends and create content relevant to your brand and the news. It relies heavily on your ideas and creativity. The more unique and inspiring your ideas are, the more likely they are to succeed.
● Email Marketing
The last but one of the most important digital marketing strategies that you need to incorporate into your campaign is to pay attention to email marketing. A lot of businesses use email marketing as a way to communicate with their audience and convey important information.
Your emails should be focused on promoting and releasing the latest information about your products and services and distributing newsletters amongst your loyal customers so that they know when you have released a new product and if they want to purchase it or not.
Summary
It is safe to say that digital marketing has changed the business industry for the better and has made it easier for brands and customers to interact with each other. As people are shifting their attention from mainstream media to the internet, there is more room for businesses to grow there.
If a business is not promoting their brand online in this modern age, they will simply be left behind their competitors. Reaching your target audience wasn’t this easy or cheap in the past, which is why small businesses nowadays are more likely to give big brands a run for their money.
Digital marketing is not just the present, but it is also the future of the business industry, and it is here to stay.
About the Author
Here, Kashif Raza, the Lead Content Writer at Globex Outreach, headquartered in New York City, New York, and primarily responsible for content writing services, reveals SEO and other proven content strategies that can help clients better connect with their target audiences, while also building much stronger relationships.
