Whether you’re running an online store, a blog site for affiliate marketing, or a business website as your professional portfolio for your law firm, dental clinic, plumbing agency, or any services, you’ll need search engine optimization (SEO). If you want your website to thrive, be competitive, and rank for greater audience visibility, making your web pages SEO optimized is crucial to your business’s success.
In this post, you’ll learn helpful tips to get your site ranking with SEO, which serves as your reference to attain your website and business goals. Moreover, outreach.solutions can also be a great guide in this regard.
Power Up Your SEO with AI to Rank
Artificial intelligence (AI) provides positive effects on SEO. With the capabilities of AI, businesses can improve the performance, accuracy, and efficiency of SEO strategies, such as the content produced specifically for SEO for a website to rank.
AI won’t necessarily replace the role of SEO companies. This new platform only serves as a supporting role or a tool to generate greater results.
An SEO Colorado Springs company can help you kick start your SEO campaign and incorporate existing and proven AI capabilities to your advantage.
Here’s how to use AI in SEO to increase your ranking:
- Voice-based Searches: These searches are more conversational in tone and longer, which is a part of every website’s SEO strategy. It’ll help your web pages easily pop up on search results using AI devices, such as Siri and Alexa, when online shoppers say what they want.
Making your content conversational is one way to optimize your web pages, creating easy-to-search content material in addition to text format.
- AI Software: An AI software or application can help you assess the emerging SEO content topics and existing pages, providing data-backed and actionable recommendations in terms of keyword targeting, link building, and search engine optimization.
Also, AI SEO software features the ability to predict the performance of reoptimized or new content.
- AI-Generate Reports: Reviewing AI-generated reports ensure that your content meets SEO standards. You can meet your team and review the AI-generated reports for better collaboration.
For instance, if your web design is the culprit why your website is not ranking, you can partner with an experienced web developer Colorado Springs to resolve the problem.
Boost Your Ranking With Podcast
A podcast comes in a series of audio recordings instead of an individual episode. Listeners feel personally connected with the podcast host because of the audio intimacy.
According to a statistical report, more than fifty percent of the population in the United States listen to the podcast, which is 164 million people in total. The report also goes to show that the podcast is a new wave in SEO.
So, if you want your website to get noticed online and rank on search engines, follow these SEO tips for your podcast:
- Choose a Short Keyword For Your Podcast Episode: Get your podcast noticed by choosing a short keyword for each of your podcast episodes. This way, it’ll help in search queries, telling Google and search engines what the podcast and article are all about.
- Create a Blog Post or Page For Each Podcast Episode: These pages will be a springboard for your listeners so they can easily find your podcast (iTunes) and download them from your site.
It’s also a way of advertising your podcast aside from improving your site ranking. As an additional tip, make sure to use your chosen keyword at least 1.5 percent density, but no more than 3 percent.
- Use Heading Text and Insert an Image: Using at least one to two H2 heading tags with the keyword inserted on your podcast to drive your SEO will help.
Also, Google loves images, so make sure that they’re optimized, too, by using the keyword within the caption, title, and alternate text.
- Share Your Podcast On Directories: Promoting your podcast on directories will help you create a backlink to your content to attain a higher page rank.
It’s an excellent way to create backlinks from different users across the Internet who listen to your podcasts and like to share it.
Revive Your SEO Ranking by Going Social
Social media is timeless. It’s ever-growing and more demanding. That’s why, if all your SEO efforts seem not working within your website, it’s time to go social.
It’s an external way to bring more people to your site by increasing your web presence on various social media platforms, such as Facebook, LinkedIn, Twitter, Instagram, and even YouTube.
Here are some important things to remember when using social media to revive your SEO ranking:
- Create Unique Posts: Don’t be too promotional in your post. Create posts that are helpful to your target audience, something that can help them improve their everyday lives.
- Create a Custom URL Page: Facebook allows choosing a vanity URL. So, you can choose a good URL that makes it easy for your target audience to find your business page, as well as optimize your social media page.
Make your URL more personalized by including your brand name to strengthen your brand recognition and make your Facebook URL easy to remember.
- Strategic Use of Keywords: Keyword optimization is important for SEO and social media marketing. Place keywords in strategic web page areas to optimize your social media business page, making it appear on top of search results.
- Always Update Your Business Info: Consumers and search engines greatly rely on your business information, so make sure to keep them updated.
In this way, you’ll boost your ranking and gain more potential customers to your website and your physical store.
- Backlink to Your Social Media Fan Page: Make sure that your Facebook business pages have quality backlinks, such as links from blogs, your business website, and other social media sites.
Conclusion
With innovative digital technology today, SEO strategies are also evolving. Artificial intelligence (AI) and podcasting are the newest trends in ranking websites. Consumers are adapting well to these innovative solutions as they’re created specifically for people who need to multi-task, become more mobile, and prioritize productivity.
Also, don’t miss integrating SEO and social media so you can benefit from the power of going social, getting more likes, shares, and traffic to your site to boost your SEO ranking.
About the Author
Lara Domek is a web developer who focused on providing SEO-friendly websites to her clients. Lara works by assessing the individual or business goals of her clients and creating a website that contains design elements that can help her clients achieve her goals. Most of Lara’s clients are small and new business owners.
Lara regularly publishes articles online to help individuals and businesses create a strong online presence.
