SEO also is known as search engine optimization and it needs a lot of hard work. It will not be good enough if you tag keywords or write the longest article. If you want to get good results then you have to work effortlessly. One side of SEO which many website owners overlook is the choosing of a web host provider. Choosing the right hosting provider can have an overall effect on your rankings, InterServer offers the best web hosting plans for various needs. After all, search engines usually reward the sites which provide the most valuable information. The type of web hosting provider you select can affect SEO in many ways. Let’s look at ways web hosting can affect SEO.
Uptime and Downtime
The main aim of SERPs like Google is to give the clients whatever they desire. If your web page is always experiencing a downtime, then the search engines will emblem it as an unreliable source. Websites that do not have reliable information are most likely not to appear on the first pages of search engines.
When your site is always experiencing downtime, it will be difficult for users to use it, increasing the bounce rate. This will reduce the authority of your website and give you a bad rating on search engines. That is why you should choose a web host provider who offers great uptime for your site. You should be getting about 99-100% of uptime for your website, anything less than that will have an effect on your returns.
Speed
Another factor that will affect your SEO performance is speed. We live in a fast-moving world, and we don’t like to wait for things. You would not want to visit a website and find that it takes time to load. Even Google does not have the patience to wait for such a site.
If the loading time for your webpage is more than 3seconds, the users are most likely to move on to another site, which will load faster. A perfect web hosting provider increases the loading time of your website. A page that is slow to load will make your visitors bounce, and this will end up hurting your SEO.
Server Location
Another factor that might affect SEO is the physical location where your servers are located. If your main target is local users, you should get a web host who is in the same locality. If you are using cloud hosting, then you don’t need to worry. However, if you are using VPS, dedicated or shared server chances are that your visitors will be far from the location of your server, and this will lead to slow loading time.
Secure Website
We have all heard stories of how unsuspecting people get hacked all the time. Hackers insert links to a site without the website owner’s knowledge. Once you click on the link, you get hacked. Once your website is hacked, Google will penalize you and set your website on a bad record. Here you can find some security tips that actually suit not only for WordPress websites but for all websites in general.
Hackers are smart people, and they can easily gain access to your site without you knowing it. You will have to be careful to avoid clicking on such links or choose a hosting provider who will secure your site.
Type of Hosting Provider
The fastest way of getting your site from the ground is by using shared hosting. However, in most cases, shared hosting is not the best for SEO. Shared hosting plans are cheap. Hence a lot of people can afford then which can lead to spamming.
Your website might be at risk as it might be considered spam also. Also there are chances of a drop in the visibility of your website if the other sites you share the server with are considered spam. You can avoid all these issues by using a dedicated IP address. The security of your website will increase since you will be using the server solely.
Backups
Any good web hosting provider should have backups. We all don’t like to think about disasters, but there is a chance that at one point, your website might face a setback. Some of the disasters include loss of data or your site getting hacked. Your website can easily be exterminated if you lose your ranking or data. To prevent such scenarios from ever happening to you, you should have backups for that rainy day. Many hosting providers ensure that they provide backups for their clients. When you have a backup in place, it will be easy for you to restore the data in case it gets lost.
Use Clean Codes
You should always keep your code light and clean. A good web hosting provider can’t save you from codes that are poorly written. A poorly written code will slow your site’s load time and give your website bad user experience. You should not use unnecessary files in your webpage that don’t help with the loading speed of your website as they do not belong in your code.
SSL Certificate
Trust is paramount in every business. For you to create a good relationship with your customers, you will want them to feel safe every time they visit your site. If the users do not trust your site, then they won’t purchase anything from you. One way of ensuring that your web page is trusted is by using an SSL certificate. If you are on a tight budget, you can choose a provider who offers a free SSL certificate.
Conclusion
If you have drained all efforts in SEO without results, then it would be the right time you considered changing your web hosting provider. Many web host providers offer a good package that will benefit your business. You just have to pick the right one for your business.
