If you plan to start marketing your custom writing service online, it is important to prepare for stiff competition on a global scale. To survive in the volatile online market landscape, you have to outsmart your competition by reaching your target customers faster and seamlessly. One of the most effective ways to do this is through high ranking on search engine result pages (SERPs) for your target keywords. This is not easy but with a proper content creation strategy, you can do it.
Search engine optimization (SEO) is the core of the most successful marketing campaigns. At the heart of an effective SEO strategy is great content for your target audience. SEO leads have a 14.6% close rate, according to Search Engine People as opposed to only 1.7% for outbound leads such as print advertisements.
SEO Content is a mixture of the graphical, written, video, and audio information. While most online businesses focus on paid search and other expensive marketing techniques, research shows that good content is more effective and offers better ROI. Tweaks to improve content can increase blog traffic by as much as 2,000% according to expert reports.
In this article, you will learn the advantages of leveraging high quality content in your SEO strategy to gain a competitive edge in your market. Keep reading.
Quality Content for Link Building
If you want to boost your ranking on search engines, you should think about link building. Link building is an easy way to attract traffic and improve your ranking and this is possible through good and link-worthy content. Internet users will share your content and make it a deep resource in your industry niche.
Link building is one of the most important signals used by Google to rank websites for search according to industry specialists. The backlinks to your website will increase your authority and improve ranking on SERPs.
Lead Generation
One of the toughest tasks for an online marketer is lead generation. You can have the best website in your niche but without a strategy to attract people visitors, it is not worth anything. Good content is an essential tool in lead generation. According to 72% of marketers, the single most effective SEO tactic is creating relevant valuable content.
When you share your quality content on multiple platforms, you spike interest in the readers, and this attracts them to your website. Consider that websites that publish 16 or more blogs each month get five times more leads than those which publish 4 or less a month according to a report by HubSpot. This shows the effectiveness of good content in SEO objectives.
Sales Conversion
Why do people come to your website? What do you have to offer? An estimated 77% of consumers read online content before making a purchase. Research shows that most internet users go online to research products and services before making a purchase. Consider too that organic search equates to 95% of all web traffic. According to HubSpot, 34.36% click-through rate for desktop and 35% for mobile.
If you have the best content in your niche, you will attract relevant traffic and this, in turn, boosts your website’s ranking on SERPs. At the same time, you will boost conversion rates by attracting people who have a serious interest in your products or services. This is one of the main objectives of your SEO campaign.
Boosting Site Rank on SERP
One of the main goals of an SEO campaign is to increase a site’s ranking on search engine result pages. Experts believe that it is possible to boost Google’s Search Engine Result Pages (SERP) ranking based on the length, value, and quality of content. If you have the best content for your keywords, you will improve ranking on your website which in turn leads to better business performance.
Establishing Authority
If you want to grow your brand online, you have to invest in high quality content and share it widely. It takes a lot of time to gain traction in any niche but if you share the best content, potential customers will start streaming to your site looking for information. This makes you an authority in your industry which in turn leads to better ranking on SERPs.
Increased Engagement
One of the main focus of any SEO campaign is to increase a brand’s mention on all online platforms. By creating and sharing high quality content, you will encourage target customers to engage with the brand through sharing and commenting on your posts.
Search engines look for such brands mentions and reward you for the same through better ranking on SERPs.
Build Trust through Review
When starting an SEO campaign, one of the goals for the marketing team is to build trust among users. If you have no quality content on your website, it is likely that you will struggle to many any headway. With useful content, you can meet your SEO objectives by encouraging users to share and review your brand. Reviews can improve your ranking on SERPs while also boosting conversion.
Increase Traffic
What is the main reason for bringing people to your website? You can invest heavily in paid search but if you want relevant and consistent traffic to your website, it is time to start creating high quality content. Companies with a blog receive 97% more links to their site and internet users look for value and will go to a website that offers valuable and useful content. To achieve your SEO goals and attract more traffic, create fresh content and share it widely.
Long Lasting Impact On Ranking
Most SEO marketing techniques focus on short term gains including higher ranking. However, the impact of such techniques doesn’t last long and you will need to keep using the money to shore up the ranking. However, good content has a longer life span value and will improve your ranking on SERPs for a long time.
Boost Brand Visibility
For any brand to survive online, it has to fight for visibility and this is not easy. Creating sharable content is one of the most effective ways of boosting visibility for your brand which in turn leads to better ranking on SERPs.
Improved User Experience
When users come to your website, they expect to get value from this experience. Google and other search engines now reward websites with the best user experience and this includes valuable content. Creating good content deliver enhances usability and in turn, gets your site better ranking on SERPs.
Social Media Integration
Social media is now a key component of any successful SEO campaign. To leverage the power of social and help it to boost your ranking on SERPs, you need great content. Create content suitable for sharing to improve your presence on social media and boost your SEO campaign.
Versatility
You can create different forms of content to meet different goals. From graphics, animations, video to text, you can now mix such content to educate, entertain, and launch products among other things. Mixing up your content helps to target different segments of your potential customers. It is a great way to promote your brand’s visibility online.
Leveraging Keywords
Keywords are king when it comes to content marketing. The way you use keywords to determine how easily target customers find you. Through keyword research, it is possible to target your customers easily and also boost your ranking on SERPs.
Building Credibility
Internet users are a cautious lot and they will only visit websites that promise value. Sharing relevant content builds credibility and drives traffic to your website which in turn boosts your ranking on SERPs.
Multiple Content Tools
You can promote your content on YouTube, Vimeo, blogs, social media, email, search among other platforms. There’s always an opportunity to share your content and this increases the chances of better ranking on SERPs.
Easier Targeting
You have multiple tools to use in your SEO campaign but none of these rivals content when it comes to targeting. You can create content to target specific audiences at any time. It is possible for instance to ride on a trending topic by creating short branded posts to increase your brand’s visibility. When you create content targeted at specific audiences, you will boost traffic and conversion on your site.
Brand Reputation Management
One important role of SEO for your brand is to control your story online, and this is a tough call for marketers. Internet users will always have something to say but through high quality content, you can change their minds and remedy any damage done. You can repair any losses in SEO ranking through targeted content marketing blitz to protect your brand.
Rank For More Keywords
There’s no doubt they remain a major ranking factor. As a marketer, you want to rank for multiple keywords but this is not easy. Luckily, you can create multiple pages and post quality content to target more keywords.
This means you have a larger target audience and your target customers will find you more easily on search engines. More pages might not lead to higher traffic but you have an opportunity to rank for more keywords thus boosting your SEO campaign.
Cost Effective SEO Strategy
Every marketer has multiple SEO tools at their disposal. When choosing the strategy to use, they have to consider cost implications and this is where content marketing wins. Content marketing is cheap and is one of the SEO techniques with the best ROI.
