If you are in the business of making sales, you are going to want to convert as many different customers into buyers as you possibly can. So, this certainly means that you need to do more to make this journey as straightforward as possible. In the modern age, this tends to be all about streamlining your website, but you need to think about the people who come in from all over the place. Every business is different, but there are some ways that conversion rates are going to be made higher, and the following blog post will check out just some of the main options that you have at your disposal here.
Define the goals of your business
First of all, you need to have some goals in mind for your business, thinking closer about what you mean by conversion. For example, you may be thinking about this purely in terms of sales. At the same time, it could be the case that you want people to sign up to your newsletter or fill in a particular form. These can also count as conversions, as you are then making an effort to convert those who tend to be passive on your site to active visitors who are taking action. Ultimately, the clearer that you make your goals, the better you are going to be able to measure what you are currently doing against them. All businesses have different goals, and you need to work out yours.
Collect visitor data
Once you have the goals of your business in mind, you then need to set about checking out what your visitors are doing in the first place. This is certainly useful as it will mean that you know exactly what they are doing; you can then see if there is a common sticking point or a part of the journey that is simply not working as well as it could. It is only through the collection and analysis of this data that you are going to be able to determine what is going right and what is going wrong. You may need to check this for a while before you get and can come to some clear conclusions.
Take a look at your competitors
As well as analyzing how you are doing, it is also going to be worth taking a closer look at your competitors and working out the ways that they are being successful and perhaps what they are getting wrong at the same time. This does not mean that you will want to copy their template directly, but there may well be some elements that prove to be effective. Ultimately, keeping a close eye on this can help you to stay ahead of the curve.
Make your business more contactable
Before you are able to convert browsers into buyers, it may well be the case that you are struggling to convince them effectively as you are not running a business that is contactable. For example, there may be some concerns that they need to have answered. If this can be done in a speedy way with a live chatbot, this can help to solve many common issues before they go any further. However, it is certainly worth thinking about having some live agents on hand as there are going to be some issues that are more complicated and will need a little bit more time and effort to solve effectively. At the same time, you may also have a customer base who prefer to get in contact over the phone. In this case, it could be that SIP trunking providers are going to be the most useful to your business.
Optimize the layout of key pages
Certain key pages are essential in ensuring that as many people as possible go through to the checkout. Therefore, you will need to keep a close eye on these, optimizing the layout as much as possible. It is often through some sort of expert analysis that you are going to be able to tell how well you are currently doing and will then be able to make some improvements. At the same time, you also may find this to be a shifting target. The rules of web design are not hard and fast, and they are always adapting as people’s tastes change over time.
Make sure to use calls to action
The best way that you are going to get people to take a certain action is to direct them to do so clearly. The art of writing a great call to action is certainly something that is worth carefully and closely considering. Again, you can measure this up against how well you are doing and seek to make some improvements along the way at the same time. Go back through your site to ensure that all the links are working properly, as the last thing that you will want to happen is for you to direct customers in a certain direction, only to find that it does not work.
Use trustworthy signifiers throughout your site
There are certain signals and signs that people can look for on a website that signal to them this is a trustworthy business that they can rely upon. A big part of this certainly comes down to ensuring that your site is well-built, but you also need to think about the quality of the images and the copy on the page. At the same time, it is also highly useful to have some testimonials from previous customers. You should also think about having a review system in place, as this is yet another way that you can build trust levels even higher.
Converting browsing customers to those who are making purchases is certainly a tricky artform, but it is also one that is more than worth taking your time over to get right. Ultimately, the more time and effort you take to get this right, the better it will likely be for your business as a whole, so don’t dismiss this.
