Corporate video production can be one of the essential parts of your corporate marketing plan. A well-produced corporate video will have a significant impact on how people perceive your company. It is crucial to use professional equipment, lighting, graphics and animations, and editing for all corporate videos to produce high-quality content that engages viewers. This blog post discusses what you need to do to create quality corporate video productions.
Why Quality Video Production is so Valuable
Humans are bombarded by media every second they are awake. Most media viewed is well planned and has a high production value. For your company to stand out, you must understand this and produce media that can compete with your target audience. The quality of a corporate video has increased exponentially over the past decade. You can’t compete on a level of production people are seeing in large corporations, movie studios, and television shows if you don’t have your corporate video production up to par with what they are using.
You must maintain a high level of quality in the production and editing of your video. Unfortunately, this means the corporate video production process can be pricey. That price tag will often force companies to look in-house for economical solutions to doing the videos themselves. Unless this is the only option, spending the resources on corporate video production companies to do the job would be recommended. While producing videos may sound simple, you will discover the equipment needed, and the time spent learning how to do it correctly won’t pay off in the long run. Often when videos are done in-house and not by professionals, they lack the qualities needed to keep the viewer entertained and engaged with the corporate video. Considering all of these factors, it is recommended to hire a corporate video production company if possible.
Uses For Your Corporate Videos
Corporate Videos can be used as Employee Training Tools
Every corporate video produced should have a purpose or benefit to the company in some way, shape, or form. Corporate videos help train employees on new products, systems, or corporate policies. A corporate video can be a perfect way to inform employees of changes in the company and support them while watching it. Providing an employee with a corporate training video will give them better information than they would find from a textbook alone.
Public Relations for Externally Facing Corporations
In many companies, corporate videos exist that are not intended for internal use, but rather public relations. Many large corporations have corporate videos produced about their history, mission statement, corporate culture, and provide information about their products. These corporate videos are often used in public relations to help spread awareness of the company’s brand or product through channels like YouTube, giving them out at conferences, or social media marketing. Internally, corporate videos can be used to train employees and instruct them on new policies or procedures.
Commercial, Promotional, Product Demo Videos
A corporate video can be used to advertise or inform about products and services. A corporate video production company will help you make suitable corporate videos for your campaign. Promotion is an integral part of any business’s marketing plan, but it must be done correctly to impact your target audience. You need corporate videos that are well produced and have your best interest in mind. Using corporate video production companies for corporate video projects is a good idea. This allows you to take advantage of their experience, equipment, skillset, and expertise so you can create corporate videos with high-end results.
Most significant Boosts to Production Quality
While we have talked about how professional corporate video production companies can give you the best results, that may not be an option for all companies. Some companies may be new and running on thin margins. Doing your videos in-house will save you a considerable amount of money, but it is essential to do your research so you can create the best video possible. Here are a few tips to help you create corporate videos that are of high quality.
Rent Good Equipment
The reality is corporate video production companies have access to equipment, software, and skills that will give corporate videos a higher production value. When planning your corporate video project, make sure to look up video production companies in your area and reach out. Ask them what equipment they recommend and where to rent it locally. Renting equipment may not be as expensive as you think and will give you the quality that professional companies deliver.
When looking at rental gear, there are many aspects to think about. You will need at least one camera and a couple of lenses, sound recording gear, a green screen, and lighting. There is a lot to go into production, and you want to make sure you have a solid list and aren’t leaving anything out. Many times rental houses can help you with this list and recommend gear that works well together.
Working with Professional Actors
Having an actor who knows what they are doing can help bring life to corporate videos by making them feel more natural or authentic. Many corporate videos have been a flop because they lack emotion and feel flat, especially when it comes to corporate training videos for employees. Having an actor in the corporate video can help create a more engaging experience to get your point across without confusing your target audience.
Using Animations
Animation is a great way to add depth and interest to corporate videos. For corporate training or educational, corporate videos, you can use animations for explaining new concepts, demonstrating processes, and teaching viewers how something works in a visual manner that is easy to comprehend. Animation is also great for adding motion graphics into corporate video projects that will look more dynamic.
Green Screen
A green screen can be a great way to add production value to your videos. A green screen is a backdrop used by production companies to make the background transparent in the video. This will allow you to put an image or video behind your talent, making them stand out more. A green screen backdrop is placed behind the talent and is easily removed and replaced in post-production. Green screen lighting is critical to ensure that it can easily be replaced in post-production. Using a green screen makes it possible to edit your talent in any location or situation. This can save money by only requiring a single set to shoot your video.
Have Corporate Videos Edited by Professionals
Editing and post-production is an important part of the corporate video production process. Hire this part out. Make sure to hire a company that does corporate video editing as part of their service if they offer it. A good editor will be able to take your raw footage and turn it into something cohesive, entertaining, and engaging. Editing is a very detailed process that takes a lot of practice to master. It is strongly suggested to hire this process out.
In Conclusion
Corporate videos can be a valuable tool to any company. The productions your company puts out should be of the highest quality for them to have any impact. If you want to produce high-quality corporate videos, you should hire the process out if possible. If you choose to do the production in-house, renting good equipment and finding professional actors is vital. You’ll also need a green screen for your talent, sound recording gear, lighting, and video editor. Without these aspects in place, corporate videos can lack the production value necessary for success.
