You’ve probably heard the term “Remarketing” before, but do you know what it means, what its benefits are, and how you can utilise it in your business?
If the answer is no, don’t worry; in this article, you’ll learn the definition of remarketing, its top five benefits, and different remarketing strategies that you can use to convert website visitors or potential customers into sales.
Personalized remarketing is one of the hottest digital marketing trends of 2021.
So, without further ado, let’s begin with deciphering the meaning of remarketing.
What is Remarketing?
Remarketing is a digital marketing approach for retargeting your website or social media visitors, as well as engaging with previous customers.
For example, you visited a website in search of a watch, spent some time on their website, but didn’t buy anything, and then exited.
However, you may have noticed ads for that same website and Watch on search engines, email, social media, and other places after that. That is exactly what Remarketing is.
Remarketing is one of the digital marketing strategies that can be carried out using a variety of platforms, including Google, Facebook, Instagram, Email, Whatsapp, SMS, and various other channels.
Also Read: 7 Powerful Digital Marketing Strategies You Can Use in 2021
Now you might have got an idea of what remarketing means. So let’s move forward and take a look at the top 5 benefits of Remarketing for your business.
Top 5 Benefits of Remarketing
1. Remarketing Enables Brand Recall
Consumers visit your website for a variety of reasons but never take action (purchase of goods or services). Perhaps they found a better offer, forgot about your website, were casually browsing your selections, or simply wanted to take their time before making a buying decision.
Whatever the cause, it’s vital that your customers remember you, and the ultimate goal is to always promote call-to-actions (CTA) always.
You may harness the power of remarketing to remind people about their previous interests, which is especially useful if they’re browsing for similar products. This aids in the recall of the brand.
So even if they don’t make an immediate purchase, they will remember your brand the next time they decide to buy that similar product or service.
2. Remarketing is a Cost-Effective Strategy
It’s no secret that, in general, digital marketing is a very cost-effective marketing approach with excellent outcomes. The same is true for remarketing. The cost of remarketing campaigns is not prohibitively high, especially considering the type of outcomes that have been achieved.
According to CMO, retargeted advertising appeals to 25% of viewers, while website visitors who are retargeted are 43% more likely to convert.
3. Remarketing Increases ROI
Remarketing customers who have already visited your website and indicated an interest in your business will almost surely save you money, because they have a greater intent, When compared to contacting a larger audience that may or may not be interested in your products or services.
As a result, you’ll be investing in customers who are more inclined to buy, which will allow you to recoup your investment and increase your profits.
4. Remarketing Improves Ad Relevance
Marketers are able to give adverts based on previous activities thanks to remarketing. Remarketing is so effective, according to MotoCMS, that cart abandonment may be decreased by 6.5% and online sales raised by over 20%.
Customers are more likely to take action if they are more likely to view ads that are relevant to their interests.
5. Remarketing Allows To Target Specific Audience
One of the most significant advantages of remarketing advertisements is that they allow you to specifically target people who are interested in your product or service using various attributes.
According to Google, you can establish various remarketing lists, such as individuals who added something to a basket but did not complete the transaction.
Now you are aware of the benefits of remarketing. But only knowing about the benefits will not work, you must have to understand and implement all those in your business in order to convert your visitors into sales.
But you might be thinking, How to do so?
So, let’s take a quick snap at the various remarketing tools that you can use. There are various tools for remarketing strategy, some of them are –
- Using Google Ads
- Using Google Analytics
- Using Facebook Pixel
- Using Emails
- Using SMS
- Using WhatsApp
Conclusion
That’s about it! Those were the top 5 benefits of Remarketing that you can use in order to target your customers and effectively convert your visitors into sales.
Although Remarketing is not just a single strategy or tool to reach your potential audience. There are a plethora of strategies available under digital marketing to convert your visitors into sales. Consider getting a digital marketing training to know more about this and benefit from it.
We hope the blog was helpful & informative and you enjoyed reading it. Let us know your views and opinions in the comments below.
About the Author
Karan Shah
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specializing in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.
great information. useful and very helpful for my work.