We all know that one of the best ways to make sales and revenue is to go online. With the millions of people using the Internet today, there’s no denying the fact that your website will get noticed, as long as you have the right marketing strategies. But even with online business booming, you should never forget about your offline marketing strategies as well.
To stand out from your competition, you should have a balanced focus on both online and offline strategies to boost your business. To start, read on for the seven offline marketing tactics that require less budget!
Wondering where to begin when it comes to offline marketing? Check out these tactics that still work and are deemed effective for business now:
1.Have an Awesome Packaging Design
A quick and easy way to get people’s attention is through changing the way you package the products you offer. Through creativity and better designs, it will entice people to purchase it rather than your competition’s. After all, who wouldn’t want to get the cute-looking package than a dreary one?
Not only should the product package be cute, but the bags or boxes you place them in as well. It looks more attractive and will have others wonder where your customer got it! I recommend that you go for minimalist or bold designs that cater to your target audiences. But also, make sure that it still has a sense of your business branding to have people associate your business’ signature design with the company.
2. Engage With Local Media and Press
Create connections with local media networks from television and radio, even in the press. Getting ad time and being featured are cost-effective, and if your company’s revenue and reputation depend on the local community a lot, you’ll want airtime from local media to spread the word of what you have to offer.
Forming relationships with local media can also give you a chance to be invited for talks, which has you promote your business, too! So begin building positive relationships around local news, radio, and print media networks. Not only does it give you a chance to be featured, but you’re able to tap them for advertisements and chances to attend their events. This is a great way to network and share your company with businesses and potential customers.
3. Keep Networking and Run Cross-Promotions
Regardless of how big or small of a business you are, you have many opportunities to network in the local community! Make sure you’re always talking with people, whether they’re customers, potential clients, or suppliers. You can even work with other businesses you can tap into for cross-promotions! Collaborations with like-minded businesses are a great way to raise brand awareness and open your network to another audience, while the other company reaps similar benefits. It’s a win-win situation!
Always have business cards in hand to give out for them to contact you in case of invites, collaborations, or even more business for the company. You also never know who you’ll run into during your daily life, so it’s better to be prepared than sorry.
4. Connect With the Local Community and Talk With Customers
A crucial aspect some businesses don’t focus on is the relationship with the customers and people from their community. It’s time to begin talking with customers and chat with them, giving a bit of interaction and even ask about feedback about your business. This grows your reputation as a company and builds trust within people in the community.
Just like with businesses and media networks, establish a positive relationship that goes beyond the purchase. Let your customers know that you’re there to listen and make their experience even better. Not only does this have them feel special, but it also gives you an idea on what else to improve on with what you have to offer.
5. Go For Viral Offline Marketing
If you really want to grab attention, go viral in the local community. Yes, you’re able to go viral not just online, but outside as well. There are different ways to have people talk about you in the area, like giving your company vehicles to paint jobs, organizing flash mobs, or putting up events or concerts. Your opportunities are limitless and if you can shell out a bit more, go all out for the attention!
Just make sure that you avoid bad publicity! While they say it’s any publicity’s good publicity, it’s best to steer away from insulting or wrongly diving into a controversial topic for the sake of attention.
6. Fix Up Your Storefront
Just like packaging, your image is crucial for attracting customers, especially if you have a physical store. Consider getting new signages that are bright and colorful to grab attention. And if you can, display some products you offer outside, interacting with passersby to gain their interest.
Think like a customer or passerby and change what you can about your storefront to entice people to come in. But still, consider your branding’s design in mind when doing so. It doesn’t even need to be huge revamp, either. Even by simply reorganizing your products section or adding cost-effective signs and posters around your store can make a huge difference.
7. Produce Branded Merchandise
A lot of people still wear or use branded merchandise and love it, especially when they’re loyal to the brand. A great way to get your company names out to people is by selling, or giving away, branded merchandise. No one will decline free things like pens or coasters, and it’s a great way to advertise to people.
Consider selling branded merchandise like apparel as well, because people are inclined to purchase it if they’re loyal and supportive of your business. Having your own branded merchandise to sell is highly recommended for those who are well-known in the community and have a large following. You create sales while getting exposure to the company!
Wrapping It Up
Online marketing continues to dominate and will remain to do so, but never forget your roots! Offline marketing is still just as important and still helps in boosting sales and network, too. Through proper strategizing, you’ll be able to accomplish goals and build success for your business on the Internet and in your physical store.
I hope that this article on the seven offline marketing tactics that require less budget helped you out! So don’t wait any longer and look into any of these tactics now.
If you have any questions or want to share your tips and experiences in offline marketing, then comment below. Your thoughts are much appreciated.
