Leading the pack of top beauty affiliate programs, Sephora is a respected and well-known brand that can earn the right affiliates a lot of money. They have a impressive reputation for quality and commitment to the beauty industry and the Sephora Affiliate Program equally phenomenal.
If you’re into beauty and fashion products, and especially if you’re someone that uses Sephora products, this could be a great way to earn some extra income.
Sephora has over 430 stores domestically and abroad and their brand tops the charts of online users.
Their extensive range of products includes their own branded line, the Sephora Collection, making them a go-to destination for consumers seeking high-quality beauty and fashion products.
If you are considering promoting Sephora’s products, keep reading to learn everything you need to know about their top-notch affiliate program and decide if it’s the right fit for your affiliate marketing efforts.
You will want to read through this entire article and complete some homework before you begin. This will almost guarantee your chances of approval and just might change your life as it has for many affiliate marketers.
Sephora Affiliate Program Pros and Cons
Pros:
- Sephora is a highly recognized and reputable brand in the beauty and fashion industry, which can increase the trust and credibility of the affiliate’s website.
- The commission rate offered by Sephora is 5%, BUT increases based on performance.
- Sephora has a ton of products, which can attract a wide audience and potentially increase conversion rates.
- The program provides affiliates with access to a lot of promotional materials and tracking tools to help you be successful.
- Once you’re approved for Sephora, you’ll be ready to join other affiliate programs and increase your income.
Cons:
- Sephora’s commission rate may not be as high as some other beauty and fashion affiliate programs.
- The program has certain guidelines for promoting Sephora products.
What products can you promote?
You can promote the following categories through the Sephora affiliate program:
- Makeup
- Skincare
- Fragrance
- Haircare
- Bath and body
- Tools and brushes
- Men’s products
- Gifts and sets
- Sephora Collection (Sephora’s own product line)
That’s not all though. They also have some well-known name brand items like Chanel, Coach, Clinique and more. You can earn commission on any of these items as well.
Preparing for your Sephora Affiliate Program Application
As with all the top beauty affiliate programs, you’ll need to apply to their affiliate program and get approval. Before we jump into the application, let’s take a look at what you’ll want to have setup and some tips to get you approved.
The application form is standard and requires basic personal information like your name, phone number, and contact details. You’ll also need to provide information about your primary website, payment threshold, and other details about your online company. Let’s dig into this is more detail.
Things to consider before applying to the Sephora Affiliate Program:
- Professional looking website
- Business email address
- Social Media Accounts
Yes, we just mentioned a website. Companies (also known as merchants) want to see at least one professional looking website to give them an idea of your commitment and marketing experience. If you don’t have one yet, because you’re new to affiliate programs, don’t worry.
The Website
Visit our How to Start Affiliate Marketing article to quickly set one up and begin creating your online presence. As discussed in that article, you will want to get some engaging content on your website and start some website traffic flow.
You can speed up web traffic to your new website with your social media accounts and begin dropping the link to your new website. While YouTube isn’t required, it’s one of the fastest ways to begin to brand yourself and your new website. Simply drop the link in the description just below your video.
Sephora Affiliate Program Example
Don’t be afraid to create a YouTube video and feel it has to be perfect on your first try. Just like anything else, it takes a bit of practice. If you’re not comfortable being in front of the camera, you can get a friend to do the acting for you or simply outsource it.
The Email Address
When you register your new domain name for your new website as we describe, be sure to get a business email address. Large merchants will likely not approve an application with a free email address. Namecheap not only does domain name registrations, but you can get business email for about $15 per year.
So, if you’re website’s domain name is something like EssenceOfBeauty.com, you can have an email address like sales@essenceofbeauty.com – more professional, right? This part can be done on Namecheap in about 10 minutes.
Social Media
Along with YouTube, it helps if you have a following on the other major social media platforms like Facebook, Twitter and TikTok. While they will likely not go and look at your posts on each of these, they may check how many followers you have. Definitely do not buy followers. This can lead you down a terrible rabbit hole and will hurt your reputation.
Invest in yourself and your new side hustle and it will pay you back, and then some in the long run. You can easily turn a side hustle into a full-time business.
Tip: Engaging content on your website and social media accounts is very important.
Getting Started with the Sephora Affiliate Program
As you know, Sephora is a recognized brand and cares about it’s reputation. They want to ensure their affiliates care too and that it shows in their marketing efforts. Once you have nailed down a website with a few months of decent traffic and several engaging posts, your business email address and active social accounts – you’re a nearly guaranteed to get approval.
To become a Sephora affiliate, you need to complete an application form that can be found on the Sephora website or Rakuten Advertising, the company that manages Sephora’s affiliate program.
Tip: Setting up an account with Rakuten will help you get ready to promote other related products in the future. Rakuten is simply a merchant warehouse that helps companies with affiliate marketing.
Preparation is key. Go for it!
