What is SEO?
SEO is known as Search Engine Optimization. SEO enhances the search for the given content when a particular keyword is being searched for. Website creation is selling one’s business. Doing SEO for your website is promoting your business by reaching the right customers.
The number of visitors to your website comes through search engines and this top ranking of your website page is done through SEO. The majority of users search for the content on the first and second page of search results, but they are unlikely to go beyond that. It means if your webpage is not at the top rankings, then the valuable user traffic will be missed and the business revenue will suffer. SEO users don’t have to pay any funds but the content is to be optimized for search engines by use of keywords.
How often is your product page being located by researchers among a number of other brands available? It’s an approach to digital marketing your product. SEO strategy is making your website more readily available on Google pages when it is being searched by search engines. SEOis about increasing the ranking of your webpage and increasing the number of customers that are interested in your service or product. Software that searches for content is known as a search engine. Crawling is done on the text that is put on the web page by scanning for the required text after searching for its relevance.
Importance of SEO for Digital Marketing
SEO is an important key to the digital marketing of brands and products. It is helping search engines in finding and indexing your web page to the research. This strategy for marketing your brand in the digital marketing era is very important to increase your company’s brand value and prospective customers.
In today’s digital world it is essential for every business and digital marketer to go for SEO tips and follow those who achieved success in the field of digital marketing. The purpose of SEO is to increase the exposure of your website.
The best example of this can be when a potential customer searches for a service provided by you on Google but your webpage is somewhere on the 60th page of the client’s research, then the potential customer can’t find your webpage as he won’t go on the 60th page. For this, it is important that your services are listed on Search engine result pages (SERP). It can be better explained if a customer searches for salon service and can’t find your salon name and address on the top pages that is the first three of the search then the customer won’t take any service from your place, as your webpage for service was not found.
Doing SEO for your website, whether you’re an international business that needs help with complex problems, or you’re a local law business that needs specialized legal SEO services, the key to promoting your business is reaching your target audience more effectively. Digital marketing through SEO increases the number of clients and business profits. Customers unable to locate your services will lead to fewer customers at your place.
How can SEO be set?
Essential tips and tricks need to be followed for effective performance:
1. Optimizing the Content
Content should be optimized properly by the use of keywords. Keywords should be related to the product one wants to sell and these keywords are to be included in the content post. These keywords are to be optimized for the content and not for the purpose of results in search engines. Content can be optimized on page and off the page and it could also be technically optimized.
a. On-Page Optimization– It is related to the relevancy of content with the said issue. It is to check that the website has accuracy and good quality content related to keywords being used in the content material.
It is about the details that are used for content on the page like
- Headings
- Keywords
- Images being used
- Linking internally
- URL structure
- Content
b. Off-Page Optimization– It is content that is being optimized by external factors that are links being shared for your content by another website. All the digital marketing activities for promoting your webpage outside your own webpage. The actions that link to your website are important factors known for off-page optimization. Off-page optimization is a kind of referral by higher ranked websites, Examples of this can be guest blogs, coming on Blogs, and Web submissions.
c. Technical Optimization– It is technical rules that need to be followed for accomplishing tasks, but is not related to content and is an essential part of SEO. These are the website requirements like structuring of data, creating an index, Architecture of the website, and speed of the website.
2. Providing Related Content
The important SEO tip is content on the web page should be highly linkable to what clients might actually be searching for. The content should be highly qualitative so that the clients get answers to what they require. Content is really vital for SEO when they both work together can increase the ranking of a website. For it, the creation of optimized content is necessary, that your content is shown by the search engine in its searching.
3. Using Keywords in the URL of Your Website
URLs are also a key area for SEO, these should be decided properly as per keywords. Keywords decided should be properly researched. One should use the highest-ranking keywords for your content. Popular keywords can be used for your content and a Google Adwords keyword planner can decide on these keywords. Historically popular keywords as per user search volume have to be incorporated.
4. Strong Architectural Layout for Website
Architecture means an organization of information on the web page with proper planning and design. Providing various internal links to important pages. When a search engine navigates on web pages, it should understand your website layout. When a visitor wants a certain piece of information, they can locate content information easily. For e.g. if you need to buy a garment from an online store, it would be difficult to locate if the website has no proper sectional architecture but the item is available in the online store.
5. Understanding the Website Performance
It has been analyzed for a long time. People can’t wait for your website to load if it’s slow and web conversions will also be less for your business. Another SEO tip is for web performance to be improved. Even after proper architecture and use of keywords the search engine locating your webpage will be a waste.
6. Positive User Experience
Working with content writers to make high-quality content as search engine optimization is becoming a day’s user experience optimization. It must ensure the website layout is proper with ease in its understanding and provides users with the information for what they need on your webpage.
7. Qualitative Content Over Quantity
The content can be less but it should have quality. Digital marketing for your product through SEO would be a waste. The content provided should enable a positive customer experience. Stuffing of too many keywords to be avoided in your main content, meta tags, with the purpose of increasing search rankings. Instead, search ranking can be lowered for stuffing too many keywords in your content.
8. Expert Advice Can Be Taken
An SEO expert can tell about the performance of your website with the use of keywords by performing the audit. They can suggest an action plan to be followed for increasing the performance of your website. The steps outlined for SEO tips and tricks can be used for increasing your site performance.
9. Doing SWOT Analysis for SEO
SWOT signifies the strength, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are related internally to any firm. The first firm must evaluate and check the internal structure of the webpage for SEO. Eg: using top ranking keywords, reducing the website load time on mobile, past experience working till now for SEO.
Opportunities and Threats are the external factors affecting your firms like competitors, public relations on the online platforms, and Social Media hubs affecting the reputation of your business.
Planning for an SEO Strategy
Everything nowadays is available online from food to makeup and even services and if you are selling online, and clients want anything, that can be delivered at your doorsteps, just by clicking on an app and for this, they need your business to get found when it is been searched by people, and focusing on web traffic is a must. Today shopping is done on the online marketplace. So SEO strategy is very crucial. SEO strategy is a plan to make your site more visible in search engines.
- SEO to be set for companies’ Goals
It is to be decided what needs to be done by analyzing where we are at present and what we further require to do for our business performance. This includes content coordination with search engines that require the setting of title tags, URL creation, keywords being used, link text, conversion of clients, on-website factors like image optimization, sitemaps, robots, etc.
Businesses should know their Key Performance Indicators (KPIs) for their webpage. The performance of a webpage is dependent on these KPIs.
One needs to know their KPI which is a key performance indicator for the web page. During this SEO process, you have to specify your key performance indicators (KPIs). It is to know what is at present working for your business and what improvements are required. Key performance indicators for business are customer visits, leads by customers and conversions into actual sales, the loading time of page, and load errors.
- Considering your internal resources for SEO strategy
IT professionals handle your company’s website, SEO strategy must be designed according to their requirements, and they know better about website design and its structure.
Setting an SEO strategy requires funds to be invested in website design. To make it budget-friendly one must consider its internal resources which are existing working professionals who have knowledge of SEO. For. eg: Sales staff have a piece of knowledge for higher demanded products, by keeping these products in stock, future sales could be increased and customers can get what they search for. The marketing team can help in establishing campaigns for promoting products.
- Conducting an internal Competitive analysis
SEOis required because we face tremendous competition in the outside market. Knowing about your competitors is important, their strategy for being a market leader is to be analyzed and our competitive strength for our online business is to be increased. One needs to analyze their product and how they can position it as their core strength for the market.
Knowledge of your site is crucial, its architecture, so you can make it as you desire, to be visible most of the time in search results.
Identifying keywords for your product and using those keywords on your Digital marketing page could be a strategy for a search engine to locate your page. Once weaknesses should also be analyzed to work on those to strengthen them as opportunities to become strengths.
- Mentioning important pages for your webpage
Important pages for your website need to be known. Mostly these are the first few pages for your website, which should be optimized and should be in the top ranking when a particular keyword for the same is being searched for.
These important pages can be the home page, info page, and search result page that is to find your companies page. These pages must be optimized properly.
# The home page of the Website provides first-hand information about the business. The user stays on this page if he gets the information they require to navigate to another page of your rival firm.
# The About page tells about what your company does, and what things have been offered by you. What are your unique products? It is a deeper engagement of customers with your website and its offers.
# Contact page – If visitors are interested in your offers then they would like to reach you. So all the details related to it should be provided. You want clients to contact you immediately. So the things should be set simple to be used.
Few pages are essential for your company’s site success. The optimization of these important pages is essential to figuring out the reasons for what is required by your target audience from your webpage and what you require your audience to do when they visit your site’s page.
- Setting SMART Expectations
SMART stands for Simple, Measurable, Achievable, Result oriented, and Time-Bound. We should be specific with what is to be achieved. Description of what the result is to be achieved, specific outcome. It sets as the base for “M” in SMART, as if it can’t be measured then success cannot be evaluated.
M aspects stand for measurable, goals should be measured, it must be clearly defined, as we need to increase our sales by 5000 in a particular area. Non-measurable to increase sales this month. No comparison or limit is being set.
Achievable- setting a target that is not achievable then there will be demotivation. Ways should be there for targets to be achieved, that is they should be realistic and should provide results. Things should not be done just for the sake of doing it should be result-oriented. Result-oriented is we are achieving something and are having a positive impact on our business. The expectation must be timed. Goals set should be achieved at a particular time.
- Documenting the set Plan for SEO
Knowing for the facts how SEO is to be set, one needs to report the facts of its working. The factors considered in reporting are bounce rate, sessions by users, crawling errors, and page load time.
Knowing about the shortcomings one can fix the problems by getting an idea of what clients are searching for and what has taken them away from your company’s page.
A number of tools are available to track the performance. Tools are free as well as paid, depending upon your budget that is how much you invest in it.
Doing SEO Leads to Business Growth
- SEO helps in increasing Business Revenue
- It makes your web business ahead of your rivals
- Increases your product brand awareness
- Increases audience traffic to your webpage and conversions to sales
- Increasing the ranking of your products
Not DOING SEO can have adverse repercussions
- A website not shown in search engine
- Competitors will be market leaders and reap the benefits
- Losing your share of business
- No sales as your webpage could not be found
- No ranking of your products in the market
Concluding It
SEO strategy is essential for every business, it’s crucial for business growth and success. By adopting the above-laid strategy, one can get success in getting top rankings of their webpage.
SEO tips and tricks need to be followed crucially. Every business has its own strengths and how they use that in their SEO is important. You require a plan that works best for your industry. A solid plan of SEO is required for digital marketing for your business. This helps in driving more clients’ traffic to your webpage and leads to more profits for your company.
About the Author:
Vivek is the CEO at WebTechPanda started by a group of tech and marketing enthusiasts with the sole purpose of helping startups, businesses and IT professionals.
