Framing an email strategy for an email marketing campaign is an important process to powerhouse your business. For anyone new to email marketing, this is the fundamental step to climb the ladder. While everyone loves email, it is considered a one-stop-shop to share the insights of your services and products. Whether you want to adopt the best practices for designing and writing great content, email marketing strategy is a classic technique to help you get going quickly and effectively in the email marketing zone.
But with a combination of email strategy and implementation of new marketing techniques, you can craft great email campaigns to get started. But before that, you need to figure your goals and get the technical aspects of email marketing properly before crafting any emails.
So, below we are exploring key areas of email marketing strategy and listing six quick start tips to consider when framing email marketing strategy.
Prepare a list of recipients who opt-in for your emails
The first email strategy for effective email marketing is to create a contact list with features to help your recipients opt-in to receive your messages. Usually, this is done by enabling signup forms or pop-ups to lead to your direct website for the signup process. Enabling this strategy can help you to concentrate on your real contacts that are interested in your content.
With this, there is a guaranteed possibility to convert them into qualified leads and set real engagement with your emails. Additionally, it will also minimize spam and unsubscribes that you receive, and also, you don’t have to worry about any legal issues.
Make Sure Your contacts are segmented
Once you have filtered your contact list, the next QuickStart tip for framing your email strategy is to segment that contact list into group requirements. Segment contacts into four styles –
- Signup source: In this, you can get to know how you acquired these contacts and how they are willing to communicate.
- Purchase cycle: By checking your contacts previous purchase cycle, you get to learn about their preferred tastes and where they situate in your funnel
- Content engagement: Sending relevant content to your customers to engage with your company can help you create effective email marketing segments.
- Activity levels: Segmenting contacts as per their low engagement levels can also help brainstorm new ways to reach out.
With Relevant Content Provide Value to Your Contacts
An important tip in email strategy is that your email content should use persuasive words to guide and add value to your contacts. In addition, your content should communicate value from the beginning with a clear subject line and include personalized product recommendations.
It can be sending promotional codes and coupons, setting timely reminders, or sending high-value content to add value. This way can make life easier for the recipient and set good relationships mutually beneficial to your company and even to them.
Plan to Include the Feature of a Clear Call to Action
To design a powerful and effective email strategy for any email campaign, you need to attract customers to purchase. A high-end email marketing agency enables clear call-to-action in the form of a hyperlink, a button, or a certain coupon code to drive traffic to the site. This approach can prompt the reader to perform a specific action or get engaged enough with the content to sign up. You can include the CTA either in the middle or at the end, where you can ask people to sign up.
Be unique In Your CTA Placement
Yes, after you have planned to include a clear call to action, it is important to use CTA buttons or text with noticeable signs at the end or the start of your email. This approach will eventually help readers not overlook your email or skip your content entirely. Even with a great spread of smartphone ownership, you have to ensure to create mobile-friendly content. The design and principles of content should be super easy to read layouts.
Choose the Right Time to Send Emails
While it is harder to create email content, it is also quite difficult to select the right time & the frequency to send emails to your recipients. So, keep this process extremely easy and consider testing your reader’s routine and send when they are most able to respond. While honouring their opt-in preferences, you need to set the right frequency to send a monthly newsletter. Don’t bombard with daily product deals, or they might send you to the spam folder.
Conclusion
We conclude that different goals need different emails. We need to analyze the requirement and implement the best practices to get more from email marketing. Once you find your email strategy take a deeper look at email service providers and choose the one that works best for you. With a powerful email strategy that determines better engagements, brand reputation, and fewer unsubscribe lists, it is always best to consider what works best for your audiences to make your email marketing more effective.
The above-mentioned email strategies will work if you send out focused emails tailor-made to each customer. So, putting together a comprehensive email strategy works on your business effortlessly.
About the Author
Chris Donald is the Director of InboxGroup, a Professional email marketing agency that specializes in providing email marketing services from production to deployment. He has worked directly with Fortune 500 companies, retail giants, nonprofits, SMBs and government bodies in all facets of their email marketing services and email campaign management programs for almost 2 decades. Chris’s success track record covers building email programs at competitive email marketing pricing and using data-driven strategies to turn around under-performing accounts.
