Since almost anyone can create their own Shopify store, it can be challenging to strive in a crowded market and set your shop apart from your competitors. This is especially true if there are many stores offering the same products as yours.
Luckily, there are numerous ways you can grow your own Shopify store and be on the top of the game. All you need to do is to be consistent with your strategies and you’ll rise steadily in the long run. Whether you’re running a big or small Shopify store, below are some of the ways to grow your store successfully:
1. Consider Running an Online Flash Sale
An online sale can be a good revenue generator. It helps you boost your purchases in a short period of time. You may consider a sale during holidays or off-peak season.
One of the best things about Shopify is that it’s easy to set up a sale and you can do it by using some apps that may also come in handy if you decide to offer bulk discounts. What you only have to do is to choose the products that you like to go on sale, set the time and date, and promote it via social media, email or SMS.
Just ensure that you’re ready to handle a surge of traffic and process a lot of orders. The last thing you would want to happen is your store crashing or causing shipping delays. If it happens, it’ll leave a bad impression on your store.
2. Optimize Your Shopify Store for Better Rankings on Search Engine Results
Having a solid strategy may help you get lots of organic traffic. It’s crucial when you’re creating a foundation of core potential customers. They’re the individuals who are most likely to purchase from you with less persuasion because they see your product’s value.
Usually, core customers are also the ones who spread the word about your Shopify store even without making a transaction with you. The biggest sources of these customers include search engines such as Bing, Yahoo, and Google.
Your SEO goal must be to appear at the first page of the search engine results whenever internet users are looking for products related to what you’re selling. You may achieve this by doing keyword research first.
Once you’ve determined the best keywords for searches related to your products, do a test search and check the results to know where your store appears on the search engine results. You can also revisit your store and look for areas where you can insert the keywords properly. This can be in your product names, descriptions or page links. Make sure to continue doing test searches until your ecommerce store gets a higher ranking on the search engine results.
3. Retarget Your Existing Customers
Consider setting up an email marketing automation tool that can work hand-in-hand with your Shopify store. Collect emails from the visitors using a persuasive call to action (CTA) like providing updates on restocking and new listings or discounts. Just make sure to create emails for different groups of customers.
While others might be hoppers who found your products out of stock, some might like to keep tabs on certain product categories. Having general messages relating to the subjects like new and better user experience features that benefit everybody may also be a good idea. Just send out emails in a recurring and timely manner.
4. Expand Your Content Marketing Strategy
Your content marketing must not just revolve around getting link clicks leading back to your Shopify store. It’s an opportunity for you to be an authority on topics related to your niche or build a voice. However, you must try going beyond guest articles and blog posts on some respected websites.
Adopting a multimedia approach where you incorporate infographics and other visual artwork may benefit you. You may also consider creating vlog episodes and producing podcasts. Just make sure to discuss something that’s relevant to your niche and your audience’s needs, like showing some of your products as a solution to their problems.
5. Optimize Your Store for Mobile Devices
With today’s age of mobile devices, it only means that you should make your store as user-friendly as possible to attract your audience who uses mobile devices when shopping online. This can be achieved by making mobile optimization as one of your priorities.
Fortunately, Shopify provides a mobile app from which store owners may do business. This app offers all the features that you may need to keep tabs on the performance of your store. So, the only thing you should do is to optimize it by making everything easy to navigate for a better shopping experience whenever your customers access your store.
6. Don’t Forget to Use Attractive Images
If you want to persuade and attract shoppers to purchase from your Shopify store, you should not forget to use attractive images that will captivate your potential customers emotionally. To do this, consider using different images for product variants.
To create some eye-catching product images, use a white background. If you’re selling small items, find a plain white cardboard for the background; for bigger items, you’ll need a bigger piece of white paper.
Lighting can also make a difference when taking photos of your products. Never hesitate to buy clamp lights from a local hardware store to brighten your images as well as highlight particular parts of your items so they’ll stand out once you upload them in your store.
7. Make a Strong Brand
Having a brand is more than just the products you’re selling. It’s basically how you’ll capture the attention of your target audience.
Some Shopify store owners make mistakes by focusing on Google ads and social media ads, neglecting the importance of a brand. If your Shopify store has a strong brand, your audience can easily recognize you, making it much easier to implement your marketing strategies like social media marketing. So, having a brand may benefit you as your store continues to grow.
Conclusion
It takes dedication and hard work to succeed in the world of ecommerce and be the most popular Shopify store in the market. However, with those above tips, you’ll be able to grow your Shopify store and take it to the next level of success. The only thing you should do is to implement those tips properly and effectively to get the best possible results.
About the Author
Alberto Small loves to produce content about e-commerce, and digital marketing. Being a start-up business owner himself, Alberto understands that managing a business isn’t easy and would want to help his readers throughout the entire process.
Aside from blogging, Alberto also loves to spend his idle time playing video games.
