Content marketing is the most effective way of building brands and reaching more potential clients. There are different ways of marketing content, the most effective one being video marketing. For content marketing to be effective, you must incorporate videos explaining and describing your products or services. Marketing videos increases traffic on your site, resulting in the conversion of viewers to clients. Be our guest to learn more about why video content marketing remains the most effective marketing method!
- Video Shows Great ROI
According to more than 83% of businesses, video content marketing provides an excellent return on investment. While video production isn’t the easiest or cheapest marketing method, it’s more beneficial to businesses choosing it as their primary marketing method. Fortunately, unlike in the past, online video editing tools are accessible and cheap to make the process affordable since you can even edit videos with a smartphone in the comfort of your office or home.
Nevertheless, it’s essential to note that the quality of the video might not mean as much as the information you’re trying to pass through. Most clients are turned off by marketing videos that don’t elaborate on the service or product. That said, a marketer must be clear on what they’re selling or promoting. Therefore, besides a video, there should be a straightforward message.
- Video Marketing Is A Good Explainer Method
Most clients and customers looking forward to investing in a particular product or service are relying on explainer marketing videos to learn more about the product. For this reason, about half of businesses using videos as a marketing method have an explainer video on their homepage. Among businesses with an explainer video, more than 83% reveal that the videos are effective.
When using explainer videos, you can try animated videos. Animated videos can explain your services more effectively than a regular video or text can. Since animated videos can also be entertaining, many people are more likely to watch them for entertainment and explanations. If you’re looking forward to incorporating videos in your marketing strategy, you might need to reach out to Rockmans Creative Media for high-value business video creation.
- People Love Watching Videos
Content marketing videos have caught people’s attention over the last few years. Currently, individuals watch one billion hours of video daily on YouTube alone. Additionally, it was predicted that more than 80% of web traffic would result from videos by 2022. Regarding these statistics, you can see why content video marketing is and will remain effective. With so many people watching your videos, reaching and attracting potential customers is easy and quick, resulting in the growth of your business.
To attract more viewers who can be converted into clients or customers, try different types of videos to understand what your viewers like. Also, you can provide quick behind-the-scenes operations videos and demonstrate your products or services.
- People Engage With Videos On Social Media
It’s believed that more than 50% of people like to engage with videos on various social media pages. For example, 1.25 billion Facebook users use its Watch video feature monthly. On the other hand, Tweets with videos receive higher engagement compared to those without videos. Therefore, if you’re looking forward to an effective way to market your content on social media, it’s advisable to incorporate videos. Given that most social media users engage with videos, you don’t want to miss out on the chance to market your services worldwide for the lack of videos in your marketing strategy.
- Videos Can Be Used In A Variety Of Ways
Content marketers can use videos in various ways. Therefore, finding a method that suits your marketing strategy isn’t challenging. Though YouTube is the central platform when using marketing videos, here are some other options:
- Social media platforms such as Facebook, Snapchat, and Instagram allow their users an opportunity to post videos that disappear after some time. Such videos are excellent for marketing since they’re quick and cheap to develop and address your audience directly. To ensure these videos are compelling, you need to have or create an audience on social media.
- As earlier said, live videos have increased in popularity on social media platforms. Social media enables marketers to stream live content via videos. According to Facebook, live streaming gets six times more interactions compared to ordinary videos.
- Google Is Fond Of Videos
Videos increase the time visitors spend on your site. With more people spending lots of time on your site, search engines signal that your site is rich in content. With a video on your website, you’re more likely to be on Google’s first page. Given that Google now owns YouTube, there’s a rise in the effects of videos on your search engine position.
For maximum video effectiveness, ensure to optimize them on YouTube for SEO. Add a catchy title and description. Then, include a link to your website, products, and services. Don’t forget to provide your clients with information on how to go about the next step and wait for excellent results.
- Video Stimulates Social Shares
Videos are an excellent stimulator of social shares. It’s essential for each content marketer out there using videos as a marketing method to note that people share emotions, not realities. 76% of social media users say they’re likely to share entertaining branded videos. Therefore, for content video marketing to be effective, the videos should be entertaining.
While emotions aren’t regarded as the greatest ROI, many social shares can increase your site’s traffic, reaching more clients and customers.
Conclusion
Regarding the above information, it’s evident that most social media users are attracted to and fond of videos. That said, video marketing remains the leading marketing method. With videos, most potential clients are more likely to spend some time on your site. If your videos describe and straightforwardly explain your services, the visitors on your site are more likely to shift from being potential clients to actual clients. Therefore, if you’ve yet to incorporate videos in your marketing strategy, you might need to start now for the growth of your business.
About the Author
Samuel is a freelance writer, blogger, copywriter, and marketer. He has a career spanning three years and enjoys crafting error-free content that increases subscriptions and sales. He excels in technology and marketing topics.
