What are the top product categories to target if you want to do affiliate marketing on Amazon?
According to one source, the expenditures for affiliate marketing in the U.S. this year are expected to come in at $8.2 billion versus $7.4 billion in 2021. So, affiliate marketing is alive and well. But that doesn’t necessarily mean all product categories are equally profitable.
Continue reading to learn more about the five top categories for Amazon affiliate marketers who want to maximize their earning potential with the third-largest company in the world.
1. Amazon Games
If you’re interested in making money every month through the Amazon affiliate program, the top product category is Amazon Games. It offers a sizeable 20% fixed income rate. While this category might appear to refer to video games generally speaking, it actually refers to IPs owned either by Amazon or the business responsible for distributing them. Popular options include Lost Ark and New World. While the affiliate commission is generous, the selection of Amazon games is relatively small. So, you probably won’t want to focus solely on this category.
2. Luxury Beauty
Another great product category from which to make affiliate income on Amazon is the Luxury Beauty category. It offers a 10% fixed income rate. So, if you have an interest in things like skin care products, hair perfectors, smoothing gels, or even makeup subscription boxes, the Luxury Beauty category is worth considering.
Remember that many men and women are looking for ways to improve or maintain their physical beauty. And that’s the case no matter the state of the economy. So, the Luxury Beauty product category is one that should continue to generate consumer interest. It can be one of the important pillars of your affiliate marketing strategy.
3. Amazon Explore
A product category you might never have thought about is Amazon Explore, and it offers an affiliate marketing commission of 10%. Amazon Explore is actually more of a service than an actual product. People can, through Amazon Explore, check out different regions around the globe virtually. They can also enjoy new experiences like taking part in interactive lessons. It’s always a good idea for people to invest in their skill sets. Amazon Explore is one way to do so.
4. Digital Music and Physical Music
Under the Amazon affiliate program, you can make a 5% fixed commission on digital and physical music sales. According to one source, north of 315 million, or 95.6% of, Americans who are 13 or older listen to audio every day. Also, consider a statistic suggesting that the percentage of the population with musical anhedonia, a neurological condition that describes those who don’t like music, is a mere 5%. So, it goes without saying that most people like listening to music.
Amazon Music is one vehicle through which people can buy the digital music they want to groove to. But consumers aren’t limited to digital music. People who want a physical CD or record, for instance, can get their music that way. Whichever way people like to consume their music, you can benefit through the affiliate program.
5. Physical Books
Whoever said that e-books would replace physical books got it wrong. According to research firm Statista, people are generally more interested in printed books over e-books. It notes that 23% of the U.S. population are believed to have bought an e-book last year versus 45% who are believed to have bought a printed book.
Whether you prefer e-books or physical books, however, nothing quite beats tucking into a great read on a cold winter day in front of a roaring fire. If you don’t have a wood fireplace, no worries. An electric fireplace will do just fine. Physical books sold courtesy of the Amazon affiliate program offer a 4.5% commission rate.
If you want to get into Amazon affiliate marketing, the five product categories above are a great place to start. That’s not to say there aren’t other product categories. But these five are enough to give you an idea of what’s available. Familiarize yourself with the many product categories and then decide which one or ones you want to include in your affiliate marketing plan.
