Business owners use advertising products to attract a larger client base. When attending a trade show, it is important for them to use signs and banners to attract visitors. The design, color, and font used for the banner must present the company in a positive light. The finished product must be attractive and draw more visitors to the company’s booth.
Trade shows are often crowded, and the business must find a way to stand apart from other businesses. The size of the banner and its design determine if visitors choose to come to their booth. The banner must make the best first impression and draw a larger crowd to the company’s exhibit.
1. Make the Banner Easy to Read
A banner must present a direct message to the viewer. The lettering must be easy to read and to see from great distances. Businesses want potential customers to see the banner in the crowded trade show. Large banners are easy to find in these crowded spaces. The business owner must choose the most effective message for the banner and review their options for the font.
For example, script-based fonts are often pretty but, for some visitors, they are more difficult to read. Printed fonts with easy-to-recognize letters are more beneficial. The business wants to attract a larger group of customers, and it is necessary to use a banner that gives the company benefits and doesn’t cause difficulties for customers. Business owners can learn more about getting easy-to-read banners by contacting Chicago Banner now.
2. Use Large Easy to See Images
When choosing a banner, the business owner must choose images wisely. First, the images will be stretch across the material, and if it looks awful enlarged, it makes a bad impression. The business must choose images that represent its business, products, or services. For example, a dental practice would choose images of smiles or teeth. A women’s clothing store would choose images of women wearing their fashions and showing how great the clothes look on women.
The banner should be a size that accommodates the images. It shouldn’t be too large that the image is stretched out too much and customers cannot determine what it is. They can work with the supplier to find better images for the banner and preview how the banner looks before it is printed. It may take a few tries to find the perfect image for the banner, but trial and error may give them the best image for the banner and make it far more useful for the business.
3. Keep The Verbiage Simple
Like most advertising, the verbiage for the banner should be brief and straight to the point. At a trade show, customers won’t spend a lot of time reading the banners just to find a company that is interesting. They want to read short text that takes no longer than a minute or two. The business must choose a specific message to share with the public and express their sentiment.
Slogans that are used in the company’s advertising campaigns are great choices for banners. They are clear and concise, but the slogans give enough information for the customers to make a decision. When choosing the verbiage, the company must avoid catchphrases that could offend any demographic. They shouldn’t use expressions that are used by younger demographics such as slang. It may be trendy among millennials, but it won’t translate to older viewers. When choosing a message, the business may want to test it with existing customers.
4. Add Branded Elements
Brand consistency is critical for all businesses, and they must use these elements in all advertising efforts. When creating the banner, they need to add the company logo and other elements for promoting name recognition. Once the company has a brand, they must use these elements in all their marketing strategies.
By working with a banner vendor, the company owner can provide details about their branded materials. The vendor can create a banner that generates name recognition. Dedicated customers visiting a trade show will see the banner and come to the company’s booth. These elements attract existing customers back to the company and may increase their growing base. Dedicated customers may recommend the company to their family and friends.
5. Choose Vibrant Colors
The color scheme for the banner is vital, too. Companies should never choose color schemes that aren’t flattering or clash. Brighter colors are easy to see in a trade show. However, the colors shouldn’t be too harsh and hurt the visitor’s eyes. Neon colors are often fun for banners, but they are better for banners that are displayed outside. It’s not a great idea to choose neon colors for indoor events. Primary colors are often the best choices for company banners and are more attractive.
Companies should consider colors used for the exterior signs on their property. If their logo has specific colors, it is a great choice to add these colors to the banner. The layout of the banner defines what colors to add to each element. If they use a specific image for the banner, they can add complimentary colors around the image.
If they are ordering the banner online, it is best to review the finished product according to potential changes. Some colors won’t look the same in person as they do online. They may want to get a printout of the banner before finalizing their order to compare the color changes.
Business owners use a variety of marketing tools for attracting more customers to their company. Businesses that participate in trade shows need a banner that is effective and attracts more customers. The banner must fit within the space without overwhelming the booth. It must have a brief yet direct message.
Banners must provide business owners with impressive images and branded elements. Their logo must appear on the banner and fit well within the sign. The company must choose easy-to-read fonts that aren’t confusing or misleading. The color scheme must be complementary and work well with the images. Business owners could reuse the banner more often and get more value from the product.
