Effective marketing is critical for real estate agents to get a steady stream of leads. Top real estate agents usually have excellent digital marketing, and it’s even more important online these days.
An effective digital marketing strategy gives your advertising direction and reduces the chances of errors and distractions.
The tips below will get you on track for better digital marketing so you score more clients and commissions.
Understand Your Real Estate Customers On Social Media
You went to a lot of time and expense to study for your real estate license. So it’s critical to understand your potential real estate customers and make as much money as you can.
Having a solid digital marketing strategy means knowing who you are targeting and where they are online.
For example, it’s often more fruitful to focus your real estate marketing on first-time homebuyers and older couples with more money. So, you should look at advertising on Facebook and possibly LinkedIn to find these potential buyers and sellers.
But you should be careful about going after ‘fad’ social media sites. TikTok is one of the best examples. This site has become huge in the last two years, and you might think that everyone you know is on TikTok.
However, it’s wise to limit the time you spend marketing your services on TikTok. Why? About 70% of app’s users are between 14 and 24. As a result, it’s challenging to find buyers and sellers among people who aren’t even old enough to own real estate.
So, focus your marketing dollars on social media sites where buyers and sellers are more likely to congregate.
Use Content Marketing
Buying ads on Google and social media are important, but real estate agents can get a lot of traction online by writing a real estate blog.
The easiest way to get started is to write one or two blog posts per week on your website. Remember that people buying and selling real estate are doing a complex transaction and need a lot of information.
You can help them out by writing content that answers their questions. For example, sellers often want to know how the market is doing and if now is the time to make the most money.
Write blog posts about the current real estate market in your city. Even better, try to write informative content about specific neighborhoods. For example, if you’re advertising properties for sale in Perth, you must demonstrate your knowledge in the local property market there. You’re a real estate agent with access to the local MLS.
Use that tool to find comps popular neighborhoods and show readers what prices are doing in those areas.
Writing informative content every week on your blog will increase your Google rankings over a few months. Plus, people who start to rely on you for real estate information in your community may look you up when they need to buy or sell a home.
Spend On Local Marketing
Your real estate agent business is focused on where you live most of the time. So, it’s important to create a Google My Business listing for your company. You also can claim your business page on Bing and Yelp.
Having business pages set up on these sites ensures that prospects can find you when they want to buy or sell a home.
Other local marketing strategies that work well are:
- Create Google ads that target buyers and sellers in your community and in specific neighborhoods
- Host community events, including housewarming parties
- Use direct mail in areas that your Google My Business listing covers
Not all of these are exactly digital marketing, but tie them to the online world by listing your social media profiles and website.
Using these digital marketing strategies from the start of your real estate agent career will get things off to a great start.
