2019 SEO Strategies
We are well into 2019. This means it’s already time to get up to speed on the recent updates and all the things that SEO professionals look forward to. SEO strategies and approaches are being ramped up to help them (and their clients) climb the search engine results pages and to make more income than the previous years.
The following are the seven relevant updates you must be aware this 2019:
1. Do Solid Keyword research
It is important to know and have a full understanding of how does keyword research works and how it will help you to learn the SEO of your website and the competitor’s site too. Take note that you do not need to be an SEO expert because you only have to look for effective keyword research tools to do this thing.
There are many SEO tools that are available over the internet. There are free and paid versions of keyword research tools that can guide you to reach your goal. Normally, there are limitations in using the free versions of this SEO tool; for example, there is only a number of keyword search per day. While the paid versions are those that has more advance features that you can take advantage of.
As far as possible, just follow simple ways of doing keyword research. If you do not have any idea, you can follow these three steps:
Step 1: Know your target customers
This is an important approach when starting to look for what keyword to use. Think about what are your target audience is normally placing in the search engine box. Make market research and record all the top keywords and phrases which relates to your business and put them in the keyword list.
Step 2: Make a Keyword list
Categorize and gather keywords and phrases as many as you can. Do not forget to cover those phrases that you think that your target customers will utilize in depicting the goods and services your business can offer.
From your list, choose specific keywords when aiming for a specific audience. But remember that, if it is too particular, there is a lesser chance that you can reach a huge scope of users. On the other hand, you can also use general keywords but also take note that, it is a sort of difficult reaching possible customers on this approach. Regardless of how general your keyword is, it should be consistently relevant to your website.
Step 3: Plan and manage your content
Get the attention of your target audience by creating an appealing content. First step to do this is to gather specific ideas from different blogs, listen to related webinars, and look for other resources. Always use your target keyword in every content you have published. This can help you to have a high probability of ranking for the query. And lastly, publish frequently and remain consistent.
2. Study your competitors
Like normal businesses, SEO professionals know how to analyze and keep pace on their competitors. It is not as simple by browsing on their blogs and stalking them in social media. Getting an effective and efficient analysis tool is ideally the initial step in analyzing your competitors. If you are utilizing SEMrush, an SEO platform, it has a Domain vs. Domain tool in which you can simply differentiate your own domain opposing to other domains.
To do well compared to other competitors, you should know how to play the competition. Apply inbound marketing and plan your content to gain possible customers on your business’ website and make your offerings be well-known to them.
3. Use an On-Page SEO Checklist
This type of checklist will guide you in enhancing your SEO website to reach its full potential. Improving specific element of your website is a factor in achieving the top rankings. Some elements that you should be focusing on are your URL, Page title, Header tags, and the Meta description.
One way to be noticed by search engines is, to use relevant keywords in your best and highest-ranking pages. The page’s content should be significantly related to the keyword searches. Take note that each SEO expert must always provide high quality and factual content.
4. Create factual content
In aiming for higher rankings, an important requirement is to create a helpful and appropriate content that is going to be useful to your target audience. This is the reason why knowing your audience and establishing keyword research are important steps in planning your content.
If you already know whom and what are your target audience normally searches, it is going to be much simpler to create insightful content.
The following are some of the tips to remember when creating insightful content:
- Build a content based on the searcher needs
- Place some relevant images and put colors to your page to attract the user. Do not place lots of stuff when designing your page because it will be distracting.
- Give your own and unique point of view on your chosen topic to make it more valuable.
- Credibility is important. Add your genuine research on your page and include your bio so that searchers and users will know that you are a professional.
5. Generate external backlinks
The external backlink is a huge part of making your page achieve the highest Google rank. Normally, it is more likely to be noticed by search engines if you link your page to a huge number of external sites. Search engines will view your page as important and useful. But, getting the greater number of links to your site is still lacking.
Your site should also be linked to sites that are valued and are respected in their field. You will not achieve positive changes in your link equity when linking your page to a spammy site. Link equity is also called “Link juice”. This concept shows how links affect the ability of a page to rank when a user performs a particular search query. Be aggressive in using social media and reach out to those famous influencers to earn backlinks and be seen by others.
6. Use internal backlinks
Link building is not only for external sources. It is also important to link within your website. One good example is putting a link of your own blog article in your content to provide the user additional resources or topics that he may find relevant. A perfect way of internal linking to enhance your SEO is by following the Topic Cluster Model.
This model has three elements namely:
- Pillar content also called “pillar pages”: It covers a general subject matter in an extensive way.
- Cluster content: It focuses on subtopics of a general subject matter in your pillar page.
- Hyperlinks: This advises search engines that pillar and cluster content are interconnected. It will lead the users to the other related topics that you have already written about.
7. Determine your SEO performance
SEO analytics platform should be used when measuring your SEO performance and its results. Google analytics is a free and yet convenient platform that even amateurs can utilize. It will guide you to know where is the origin of your traffic, the number of traffic you are experiencing, and which of your pages are well-known. With this platform, you can improve your inbound marketing approach and be aware of which pages have the highest traffic. Keep in mind to focus on your highest income and traffic generating pages.
