Must Have Tips to Give Your SEO an Immediate Boost
It’s widely believed that Google’s’ Search engines are considered to be specialized “Black Boxes” delivering single page rankings for websites and blogs based upon their proprietary set of guidelines.
They have a host of expert advisers in science and math who continually try to keep up with this artificial intelligence. While some SEO developers try to fool Google to get higher rankings with a variety of tricks, like Black Hat SEO, Google discourages these attempts and is always improving its’ programming to stop them.
Google needs to keep delivering results that are relevant, interesting and current in today’s market. Without this attention to detail, users will stop coming to Google and threatening their $43 billion revenue from SEO advertising. Other competitors include Social Media sites like Facebook that are growing every day and thought to be developing their own SEO that indirectly challenge Google’s audience. That puts Google in jeopardy of becoming useless. So for the past couple of years have worked to improve its offerings by gauging website speeds that provide excellent and relevant content and lowering the ranking of farmed contents.
Google Craves Special Content
Google craves the best and most unique content. We have all learned by now that content is Key in getting the best results. If you want to get searched, seen and ranked you have to provide valid, relevant and thought provoking content to stay in the marketplace. Google has set a high standard to keep customers coming back to use their search capabilities. New offerings are promoted with video content, blogs and helpful eBooks that provide a great advantage. It can provide visitors access to your website or blog and therefore Google increases your ranking and that can create more back-links and business for you from other websites.
This final stage to get Google to increase your ranking and visibility is a method known as “offsite optimization” and needs to be part of your SEO plan. This is the final stage of getting Google to like your content.
Off-page Link Building
Most SEO consultants believe that off-page link building can contribute close to 80% of the success in any SEO strategy. It is unparalleled as the most important activity for increasing SEO rankings making back-links the critical factor. But before you do this, consider the following.
What’s your USP (Unique Selling Point)?
- Before you start to build an affiliate/link strategy it’s essential to identify what your Unique Selling Point. Ask Yourself:
- How is your business and/or product different from your competitors?
- What do you do to sell that is different? What incentives do you offer?
- Why do users shop at your site or service? Why should they. What do you offer that your competitor doesn’t or can’t?
- Who are your network contacts? What do they do and do they do it better than you?
This will help you build a guide to construct a successful affiliate or link-building program. What can you provide or offer that no one else can? Find something, a free offer, a coupon or discount, free or low cost shipping. After getting your answers, this would be a great topic for your blog post as an introduction to your site.
Why Seek “Backlinks”?
A link, or back-link, brings you to another page. These are comparable to “Likes” for your page and this increases your popularity among other websites that use yours as an information source. So, the more likes you get from other sites, the higher Google will rank yours. Votes are ranked by importance, so the more you get from major sites like Amazon or Facebook or Twitter for example, the more valuable they are to you. So, below are my 6 tips for easy link building and a boost to your website’s SEO.
Be sure you test backlinks yourself before you provide them on your site. There is nothing more frustrating that trying to connect to something that does not work. It will turn off interest in a heartbeat and hurt your credibility. I recommend keeping a list of them with where they came from. If you find a troublesome link you can notify the provider and they will appreciate the goodwill.
Tip 1: Analyze Your Competition
There are easy to build backlinks that will bring you votes even if you don’t get them from sites like Amazon or Facebook that can build your ranking. Start your campaign by providing an analysis of your competitor. What this does is copy what they are doing to build key links that will boost your visibility in SEO and if you match all or many of their links and find a few new ones to add, you can possibly beat them in the rankings.
Tip 2: The Best Content Wins
This cannot be emphasized enough. Content is King and the best, most interesting, useful, relevant and up to date will win the prize. So keep this fresh and new and look for ways to tailor your content to the needs of your customers. Be bold and innovative. Appeal to as wide an audience and the most popular topics as possible. Don’t be shy!
Your product knowledge and its’ unique benefits in the market is critical to producing the best content. Do some research. Look at how other content is presented. What would you do to improve on it? Rethink your use and approach to keywords. What can you add that is fresh and new?
Create a buzz in the market with a unique perspective and find a new way to describe it or alternative ideas. Start a dialogue with your visitors and get their input and use that to add to future content. To stay in the mainstream market and rankings, you should be adding new material at least twice every week. The more you write, the more you rank, but it has to be compelling and attractive to your target audience. Mix it up with graphics, examples on how to make the most of your product. Do a comparison study of a similar product and promote the benefits of yours versus theirs. This is the most preferred was to get more traffic and keep visitors coming back for more. Give them something they won’t find on other sites. Remember to include your Title Tags and Meta Tags and keywords for the best search results.
This is your chance to make a good impression. Please remember to keep your audience in mind when you write. You are making an appeal for their business, so be professional, Check your grammar and spelling and don’t use slang. They are smart and deserve to be treated with respect.
They will appreciate good attention to these details. I have clicked off many sites that do not pay attention to these things. If they cannot be bothered to care, why should I?
Tip 3: Generate Content from Your Visitors – A New Idea
Blog monologues are common and often boring. Giving your visitors a chance to write a critique or comment adds value and authenticity and provides that unique content you seek. . Google loves user based content. Many sites have success with this. Shouldn’t you be one of them?
Tip 4: Be Different
Some people believe that Google does not like affiliate marketing sites. It’s not true, but Google does not like badly designed, lack luster sites. Why would they want to promote something that isn’t relevant and current? If it does not provide a value to a consumer it is not going to rank. So be sure to keep your site properly managed, monitored and updated.
Look at other sites in your Niche market. What can you do better or what are they doing better than you? Find a way to stand out from the crowd. Promote your site, not just the niche.
Create a new brand or model for your niche. Don’t just put anything out there. What hasn’t been said or done? How can you and your site change the minds of new customers? Get them to want to buy from you and to look to you for the latest trends and ideas. You need to make sure your site does not get buried at the bottom of the list.
Tip 5: Blog as a Guest
A lot of sites are now inviting people to add to their websites as Guest Bloggers. The advantage is that you can add your own opinions or suggestions. Not only does this bring you in as a valid contributor, but this will create interest in your own website adding new links and providing information about your own. Offer to include their links in your website and provide yours for their use. Everybody gets something. Building this kind of relationship is great for business. Find out what they are looking for and provide it. This is a great way to establish you as part of a network in your niche market and create more exposure.
Tip 6: Web 2.0 Sites
Other networking sites such as Delicious, Digg, StumbleUpon or HubPages get content from their user base and provide you with an opportunity to participate in the latest trends and information. They have a social media type of appeal and can allow you to post articles and free back links to your website. Be careful though not to copy your current or recent content or they will be filtered out by search engines. As always, be sure to create new and original content and focus on your keywords and consider adding media or other unique additions to boost new interest. Consider using an RSS feed widget for back links.
Tip 7: Online Testimonials
Giving online testimonials to your network contacts, product suppliers, and other interested parties, as it is an easy way to get free back links from similar niche websites. Include your keywords into your text and connect it to the pertinent webpage on your website.
Tip 8: Ask for Links from Your Network
Anyone you connect within your Niche market is a valuable resource. Cultivate these sources and ask them for back links and provide yours. The better ranking they have, the more it will benefit you, so don’t be afraid to ask for links from successful network contacts. They are looking for the same exposure and will usually be happy to comply with your request.
There are so many ways with SEO to help you boost your presence in your niche market and equal or exceed your exposure to increase your ranking. These tactics are basics to help cement the foundation as a strong competitor with high ranking results in SEO.
Tip 9: Keep Building Your Network
Don’t sit on your laurels and expect everything to keep working. Constantly perform your research and see what new sites are popping up and scrutinize them. Add them to your network and add their links. The more you have the more you will progress and this is what keeps the top site on top.
Tip 10: Work With Your Visitors and Customers
Stay in touch with your visitors and keep them updated on your newest content and ideas. Promote yourself and let them see that you are in touch with the latest news. Ask them for their email addresses and add them to your email list. Tell them how important they are to you and that you value them.
Tip 11: What to Keep Doing?
Create consistently viable, interesting and relevant content on a regular basis at least twice a week, but more if you can. Use language that catches the interest of the reader. Be bold and daring.
Include something new such as a new video presentation, YouTube, eBook or media. Make it fun and interesting.
Review your keywords and keyword phrases regularly to look for new possibilities and subject matter.
Check your competition to see what they are up to and how their content and products compare to yours. Be at the top of the learning curve.
Tip 12: Learning How to be Found and Discovered Online?
Do some research and see what makes the best bloggers so popular.
- How do they write?
- Where do they get their ideas?
- Do they do it all themselves or have professional help?
Ask Questions? Check out some of the elite SEO forums. Learn. That’s what this has been all about.
