Ecommerce has been on more of a roller coaster ride ever since the pandemic. Some domains witnessed a great rise, while others witnessed a deep fall. On the contrary, some have been putting up with fluctuating levels of business, leaving business owners confused about whether to shut down their small business or continue.
Given this, knowing the trending niches of the industry has become a rather important piece of information. Knowing these can help you direct your business in a more profitable direction.
1. Hygiene Goods
For obvious reasons, hygiene, protective gear, and hygiene products are the most trending niches of the current times. Be it selling gloves, masks, face shields, and whatnot. The growth rate of this niche is elevating beyond ordinary levels. The same applies to hygienic products like sanitizers, body wash, antibacterial soaps, hand-washed, etc. The masses are consuming them like it’s the end of the world!
2. Casual Wear
Since going out is much restricted, party and formal wear hardly comes in handy for most. It explains the rising interest of the masses in casual wear. Be it shorts, slippers, t-shirts, joggers, or simply pajamas. People are browsing and choosing more of these. Home exercises and newly found fitness love have also given rise to the public’s interest in sportswear.
3. Home Décor
The home décor niche has been on a rise since 2020. Back in 2019, surveys expected the home décor niche to generate about $700 billion by 2020 and so it did. Since this was followed by the pandemic, needless to say, it received an even greater boost. The time spent within the four walls of the home has compelled the people to change their settings a bit. Some of the most commonly purchased items include wall clocks, curtains, lamps, tablecloths, floor rugs, storage boxes, and whatnot.
4. Personal Care
With time at hand and for the sake of mental well-being, many people went back to take due care of themselves. Thus, browsing for skincare products, fitness equipment, and activities to keep their mental fitness in check.
On the same note, industries and companies are also focusing on specific personal care products to make fortune with rising demands. MiSMo, such as creams and cosmetics for people with highly sensitive skin.
5. CBD
After the discovery of Cannabidiol in the hemp plant and its legal approval in 2018, CBD gained immense popularity. Researchers, scientists, and medics took up their roles in experimenting and figuring the true safe limits of this compound. And soon introduced a plethora of products for the general public, including CBD oil, CBD capsules, CBD chews, and whatnot.
Although the brick and mortar stores were selling much of this newly-found miracle, it received even greater attention from the masses. People are trying out CBD products to deal with the stress brought about by the pandemic.
6. Work From Home Equipment
Work from home was a much alien concept before the pandemic hit us all. But now that it has the term, its meaning, and its needs are all very well known by all. The world has no choice but to work from home. Hence, people are now setting up home offices. And they are also browsing for all essentials to do so.
The manufacturers and sellers both are working hard on introducing newer, more custom types of home offices desks, and ergonomic office chairs. For example, today you can find standing desks, computer desks, foldable desks, and whatnot.
7. Pet CBD treats
Similar to CBD products for human beings, CBD products for animals are also becoming immensely popular. Their capability of calming the hyperactive stressed nerves of our furry pals proves to be of great use to pet owners. Plus, pet CBD chews also serve as a great treat and tool for training.
8. Eco-Friendly Vegan Cosmetics
The world is gradually dying, and the newer generation is more conscious of it now than ever. For that very reason, we are observing eco-friendly variants of almost all things. Vegan Cosmetics are amongst those too.
These cosmetics do not use animal or animal-derived products in manufacturing. Thus, saving animals. And consequently, the eco-systems cycle. Along with this, most vegan cosmetic brands prefer using recyclable packaging. And hence, it saves the land from bearing the burden of unnecessary trash.
9. Indoor Activities
Indoor activities such as board games and books have gained the great interest of the masses as well. The pandemic saw many new writers and many bestsellers, and games like ludo, chess, and Uno also became the public’s favorite activity to pass the time. In terms of sports, table tennis, trampolines, and pinballs are highly popular. According to surveys, there was an increment of about 312% of sales in indoor games, as compared to outdoors.
10. Handmade Jewelry
Perhaps, another niche that you could try your luck on is none other than handmade jewelry. During the pandemic, several people reverted to their natural selves and explored their skills even further. Thus, coming back with beautiful crafts of all sorts.
Handmade jewelry is surely one of them. So, with such an abundance of such delicate talent, the niche is sure to gain massive attention. Not only there are plenty of suppliers of beautiful handmade jewelry but also an abundance of buyers. The great plus point with this niche is that it is very steady and stable!
Final Words
When selecting the perfect niche for your business, we recommend analyzing the trend thoroughly. Once you narrow down your potential options, then you can pick a niche that best goes with your interests.
Picking a niche will help you generate even greater profits as you will be targeting a specific market. Thus, having lower advertising costs and more loyal clientele.
