Out of several social media platforms, it is Twitter which has gained a lot of fame in the last few years. Be it for the celebrity tweets or latest updates from around the globe, twitter is said to be the most surfed social media platforms. Recently though, people have been using it as a channel for promoting one’s brand or company products. Since Twitter is used by millions of people, it has proven to be quite useful for marketing the brands and increasing revenues.
However, just like other social media channels, Twitter is also a competitive platform. Unless and until one knows the tricks of Twitter marketing, it can be quite a cumbersome task to increase the followers and gain more organic traffic to the business website. Unfortunately, though, not everyone is aware of these marketing hacks. As a consequence, they fail to promote their brands and reach their revenue targets.
Hence, today we will talk about the most efficient Twitter marketing hacks that you can use in 2021 for your brand or product promotions.
Profile customization
At first, to increase your reach in terms of target audience, your Twitter account profile must be customized. Yes, fortunately enough, Twitter offers the customization features which have helped several businesses to attract followers in the best possible way. Customization will help you to relate the account with your business, thereby allowing you to make an unforgettable appeal. Some of the customization hacks for your Twitter account are:
- Display image should be your company’s logo.
- In the background image, use something to describe the brand or the product clearly.
- For ensuring that the description is resonating well with your brand or product, make sure to use keywords.
Twitter list organization and sorting
Another way of Twitter marketing is by using the list organization feature. Using this, you will be able to group together the prospective people whom you think will respond to your tweets and bring more traffic to your business. Using the listing feature, you will be able to organize your target users, and avoid the mainstream followers. After all, such a follower list will never bring any kind of fruitful result for your business.
Some of the listing strategies that you can follow for increasing your user list are:
- Customer list: This is one of the best list features you can create where the users will be your past customers. Here, you can retweet and initiate conversations with them to increase both customer retention and satisfaction.
- Influencer list: Twitter marketing not only focuses on customer satisfaction but also includes relationship building with influencers. These influencers are top followed users on the social media platform, and hence listing them together will help you establish a strong community of followers.
You will have the independence of keeping the lists private or public. If you are keeping the lists public, any user can see it. Also, they will be notified once you add another user to the list. On the other hand, if we talk about the private list, here your users wouldn’t get any notifications even after adding new followers.
Use of embedded tweets
Another amazing feature of Twitter that you can implement in your marketing strategies is that of the embedded tweets. Using this feature, you will be able to include tweets, photos, and even the videos in your website. As a result, you will have exposure to a greater section of the audience which will further increase the revenues of your business.
Here we have described certain significance that your website visitors will enjoy if you include embedded tweets.
- Retweeted conversions within the visitors’ own community
- After seeing the embedded tweet on your website, the visitor might mark the same post in the favorite list.
- You can see more users initiating conversations on the tweet or joining the existing ones.
- View your Twitter profile and follow you for more tweets and information about your brand or products.
Establishment of Customer Service Channel
Since almost every social media marketing agency uses Twitter as a platform for gaining more traffic to your business, you must establish a proper customer service channel. Such a channel will help your followers/users converse with you about your services or the products. A customer service channel acts as a virtual customer care service where you can listen to others’ problems and even solve them.
However, while establishing such a channel, you need to be very much aware of Twitter’s character limitations. In one tweet, only a hundred and forty characters will be allowed. Hence, you have to keep your conversations to the point and crisp. Within the 140-character limit, you must reply to your users’ tweets or provide a resolution for their problems. Apart from this, you also need to respond promptly so that you can maintain customer engagement with no hassle.
For establishing the customer service channel on Twitter, following are some tips you can take help from.
- Always create the channels only after understanding what exactly your customers are saying. For example, some customers might post a complaint tweet while some might appreciate it.
- Grouping the customer channels will help you create different buckets for better customer relationships.
- For increasing the response time from your end, make sure to create two different Twitter accounts. One will handle the customer service channel while the other will represent your business.
- Always be prompt in responding to the customer tweets. Making delays will cause them to withdraw, and back out from using your product.
Future tweets scheduling
Future scheduling technology has helped several businesses to automate their functioning without any hassle. Recently, Twitter also has implemented the same strategy of automated scheduling. You can add the contents, images, and videos to the scheduling software and set the future time slot for when you need those posts to appear on the Twitter wall.
For example, if you want to tweet at 10 PM every day, you can save the posts in the scheduling software and assign a time slot to them. This way, all the posts that you can save will appear on your profile wall at the scheduled time. Hence you won’t have to keep a track of the right posting time every moment. Also, with future tweet scheduling, you won’t miss a peak time range for posting your tweet and reaching out to millions of users.
Trending hashtags monitoring
Just like in Instagram, Twitter also makes use of the hashtags. These hashtags are more like keywords used in the SEO platforms. Twitter users search posts using a few phrases or words like ‘Nearest bakery’, ‘trendy party fashion 2021’, ‘birthday cupcakes’, and so on. Once a user will search with these kinds of words and phrases, a list of tweets will appear on the wall. All these tweets will include the hashtags entered by a user.
Hence, to effectively market your product or brand, search for the trending hashtags relatable with your business goals or what you are offering to the audience. Every day, these hashtags in the trending list will change. Hence, it’s your job to include the most suitable tags for your tweets before they get removed from the trending list.
Constant supervising of Twitter Analytics
One of the best marketing techniques is the constant supervision of the Twitter analytics. Insights like the number of views, the growth of followers, the success of any campaign organized on Twitter, and so on can be known easily. All you need is a proper analytical tool which will help you to understand your business’s progress.
Analytical studies will also help you to recognize the loopholes in your marketing strategy which are resulting in less popularity of your brand or product. Hence, you can work on the drawbacks and focus on improving the strategies to gain more users.
Constant checking the market competitiveness
Believe it or not, Twitter is one of the biggest competitive platforms where one can find at least ten to fifteen businesses providing a similar range of services or products. If you are a newbie, it might prove to be difficult to enter the competition and establish firm roots. That’s why one needs to monitor the competitors and their progress.
In this way, you can have proper knowledge about the market and where you stand. Also, you can learn about your drawbacks and the areas where your business is lacking the appeal. So, with constant monitoring of competitiveness, you will be able to enhance your business performance.
Following are some of the pointers you should remember for checking the competition levels on Twitter:
- Start with understanding the local competition based on geographical locations.
- Learn about the global competitions and how the top businesses of the same niche have earned a firm place.
- Build an influential list for proper relation management such that you can overcome the competition.
- Look through their posts and see how people are reacting to those tweets.
Final words
We agree that Twitter marketing is not as easy as it seems. One needs to build channels, relationships, and proper networks so that their online businesses can receive a fair share of traffic. Also, you should be aware of Twitter rules like the character limitation and the right time to post your tweet. We hope that our Twitter marketing hacks discussed above will help you in organizing best strategies for 2021.
About the Author
Swati Sharma, writer by day and an avid reader by night, manages Content and Social Media Marketing at Social Cubicle, leading social media marketing company. Owing to her passion for her profession, she loves to stay updated about the current & emerging trends in the digital marketing and IT industry.
