2020 was the year when a lot of people started understanding the importance of digital marketing strategies and their tactics. For driving in this age of unpredictable and innovative market fluctuations, businesses are considering digital marketing as their top priority in 2021.
Conversational Marketing
The main goal of conversational marketing is to enhance the user experience by building higher engagement and building trust with the help of a feedback-driven model. Conversational marketing is also available across various channels which also mean that brands will be visible to the customers on various platforms and devices which they are accessing. As per the Forrester study in 2020, 86% of the companies understand the decline of sales in traditional marketing. Customers are now no longer excited about traditional shopping. Due to this conversational marketing has been considered as the sophisticated alternative in this digital age.
Conversational marketing is ranked as an integral part of digital marketing in the hype cycle of Gartner. In conversational marketing, you will see 3 simple steps like engagement, understanding, and recommendations. In the end, you will see the value-added experience and the lasting relationship between the customer and buyer. Another merit of conversational marketing is the very high lead conversions. This will help in bringing better returns and customer insights about their needs. Messaging apps are being used for finding out more about the business as per the report of social media today.
Personalization
Since the start of the pandemic, the Integral part of the brand has been transformed by digital marketing. In the last year, the market has witnessed the digital transformation of the last 10 years. Now in 2021, for standing out every brand has started personalizing marketing. This will include personalized products, content, posts on social media, emails, multimedia, and many more.
According to some surveys, most of the customers are interested in doing business with a company that is providing personalized experiences. Half of the customers have lost their interest in traditional advertising. You can see the personalized marketing success story of Netflix and Amazon who is targeting their audience based on their recommended movies. Salesforce has reported that the high-performing companies that are using personalized segmentation and data-targeting are seeing a 50% rise in their business as compared to underperforming businesses. Cadbury has started personalizing its video campaigns and they are successful in generating a high conversion rate and click-through rate. This is considered a very big milestone for Cadbury digital marketing team.
EasyJet has generated a data-driven campaign and has seen excellent click-through rates than the regular traditional campaigns. All the research and studies are concluding that personalized digital marketing has very powerful potential.
Visual Search
Due to the advancement in technology, there is no need now to type your queries in the search box. Users are now able to upload the relevant image and then they will get much more specific results. Visual search is considered a game-changer in 2021. Pinterest has already started their foothold in the visual search digital marketing space. There is a tool named Lens from Pinterest which is allowing people to take and upload the photo and then they can get all the results related to it. Pinterest is getting millions of requests per month for visual search.
Besides Pinterest Google has also started a visual search engine which is known as Google Lens. This will help recognize the products and objects, landmarks with the camera app. Already google can recognize billions of objects and the number is kept on increasing with every single search. Similarly, there is a visual search tool that has been developed by Bing. In this something specific is been searched without going through other things. According to some surveys, young consumers are more interested in visual search technology. In 2021, visual search is being utilized by marketers and drawing the attention of the customers.
Micro-Moments
Consumers are looking for products that would satisfy their needs easily. In micro-moment marketing, valuable content is created which is attracting the consumers and enabling them to discover and learn about products. The insights are provided about consumers and their orientations. There are four moments that matter to digital marketers, I want to know, I want to go, I want to do, and I want to buy.
The customer journey is very unpredictable and dynamic. If you know to capitalize on this moment, then you have to provide engaging content. Content creation is the key to advance digital marketing in 2021. Adaption to the fast changes in technology is also an important factor for creating micro-moments for customers. The advancement in technology has made a big shift to the shopping experience of consumers. This has also led to a change in the preference of the customers and the methods of marketing.
Amazon is the best example of this. Also, the failures and sudden disappearance of HTC, Nokia, and General Motors are examples of not using this type of digital marketing. Companies are required to implement micro-moments marketing as soon as possible in 2021.
Push Notifications
Push Notification cannot be ignored anymore now. It is considered an integral part of digital marketing. With push notification, the engagement with the app has been increased by a decent percentage. And this is the main reason for purchase which is happening from mobiles. Average mobile users are using at least 9 applications in a day. For keeping the customer engaged and also to ensure that the customer would not uninstall the app, in this kind of scenario push notification makes wonder. Push notifications are also used for driving some sales offers in-store. Since 2019, push notification has been used by the business for driving sales online as well as in-store. Personalized push notifications are playing a very big role in conversions. According to some reports, half of the conversions have happened from personalized push notifications as compared to the broadcast messages. The conversion rates of broadcast messages are very low.
Some of the studies suggest that click-through rates of push notifications are 7x higher than the emails.
SEO A/B split Testing
Current marketing is all about experimenting, analyzing, testing, and repeating processes. In today’s highly competitive market if the company is looking for growth then SEO A/B split testing is best for them. They will get the decisions that are data-driven and conversions are increased. There are reports which are showing that 80% of the content did not get any traffic at all. But this testing can help you in bringing high revenues and more conversions for the business.
The recent report shows that half of the companies are making use of this testing for increasing revenues and conversions. E-Commerce brands like Grene have seen an increase in the quantity of purchase by making use of split testing. Fashion retailers like Zalora have seen an increment in the checkout rate when they have optimized their product pages. Ubisoft Entertainment has seen an increase in the generation of lead by using split testing. PayU which is an Indian-origin company has started using A/B testing and found an increase in the conversions as high as 6%. By this testing, the company will not save just money and time but also, will see very good ROI.
Content generated by User
Content is the core part of marketing. It will provide opportunities for nurturing a sense of community, a good connection with the customers, and branding. This will also help in keeping up with the industry standards. YouTube, Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. are the main suppliers of this software in the market. Till 2026, this software has been reported to reach a massive market size of USD 40 million. The audience is encouraged to share the unique content by partnering with them and offering discounts to them. In this way, the company will be able to tap into the Gen Z and Millennial markets.
According to some recent surveys, it is found out that the customers are reporting that by using this software they have been influenced in their decisions regarding shopping. This marketing technique is more reliable when compared to any other type of marketing. The official YouTube channel of GoPro is the live working example of this type. They are producing and using very high-quality videos in their channel. You can use this software in videos, pictures, testimonials, blogs, podcasts, product reviews, and many more types of content which have been used for promoting your brand.
Quantum Computing
Several achievements have been witnessed in the year 2020 in the sector of quantum computing. Industry leaders like Google, IBM, and Amazon are using quantum computing and still, they are considering themselves as far away from what they want to achieve.
Leap-2 was launched in February 2020 by D-Wave Systems Inc. They are the first in the space of the cloud who are providing quantum cloud services that are specially designed for the developers. This will have a significant impact on the world of quantum computing. IonQ last year October 2020 announced their next-generation quantum computer. They are expecting around four million of quantum volume.
The Jiuzhang quantum computing system was developed by china which is a billion times faster than other quantum computing systems like Google’s Sycamore. According to the CEO of AI-FUTURE Inc, Quantum computing has expected to evolve drastically in 2021. This will radically transform Artificial Intelligence which is a type of Advanced Intelligence.
There is the theory of quantum physics which shows that when a single atom is being used then it is having the power to increase the massive computation. It will also help in improving the astronomical improvement, mobile data coverage, and will also help in the relevancy of ads.
Social Media Marketing experts are suggesting that in 2021 more companies will be using quantum computing and they will leverage this in the next decade.
Smart bidding Google Ads
Pandemic has affected the market quite adversely. The search behavior has also changed drastically which anyone cannot even imagine. So, it is not surprising when someone tells you about Google heavy investment in Artificial Intelligence. The result of this investment is Smart bidding. You need to tell just the details of the campaign, advertising goals and about the targets. Smart bidding will figure out from there and get it done for you and within your budget without disturbing the results.
It is considered as the best choice for the companies and businesses which are new in digital marketing. It is also a boon for the people who don’t have sufficient time to give in the management of campaigns.
AI capabilities of Google have become too much efficient over the years. In the next decade, you will be able to see the results from Google Machine learning technologies.
Video Marketing
Video marketing is the current marketing trend and driving the results nowadays for companies. And it would remain in the same position till several coming years. Video marketing has been transforming from short videos to viral videos, vlogs, webinars, live streams, and podcasts. According to some surveys, users are spending around 1 hour a day watching videos online. And this has increased to almost double in 2020.
The rollout of Instagram and the boom of TikTok have reflected the importance of video marketing. Facebook has also reported about 2.5 billion active users at least once a day are watching videos. Every single minute there are around 500 hours of videos uploaded.
Almost 90% of video marketers agree that they are getting very good returns on the video investment. Most of the consumers agree about sharing their favorite brand videos. Also, many companies and businesses are agreeing on increased conversions rate with video marketing. Also, consumers are reporting that when they are watching the product ads and videos, they get confidence in their buying decisions.
About the Author
Mandeep Singh, the founder of SEO Discovery, the leading digital marketing company is an experienced campaigner in the field of SEO marketing and the arena of digital selling.
