All businesses recognize the power that digital marketing holds, from building brand awareness to connecting with potential customers. While there are countless period digital marketing tools out there, not every business has the necessary budget. Fortunately, there are plenty of free and effective tools that can help businesses manage their online presence. The following guide explores ten digital marketing tools available in 2024.
Google Search Console
If you’re a website owner, Google Search Console is a non-negotiable tool. This free tool provided by Google tracks site performance including search rankings, crawlability, page views, backlinks, indexing, and much more.
To use Google Search Console, you’ll need to prove ownership of the website. This can be done by setting up a verification file with Google or adding a meta tag to your website’s header. After doing this, you’ll have access to the rich data offered by Google Search Console.
Google Analytics
Google Analytics helps SEO experts and marketers keep track of and measure website traffic, user behavior, and market campaign performance. It includes a wealth of information about how users are engaging with the website, which helps to make informed changes to your digital marketing strategy.
Getting started with Google Analytics is relatively easy. First, create an account and add the tracking code to your website, which allows Google Analytics to start collecting data and generating reports. The interface is simple and there’s a wealth of resources to help you get the most out of it.
Google Trends
Google Trends is an excellent resource for finding out what searches are hot in a given location. Search volumes over time are portrayed on graphs, which makes the data easy to understand. The main benefit of using Google Trends is having the ability to make sure content is relevant. After all, if you release content that people are currently interested in, it’s more likely to be seen.
Using Google Trends is easy. All you have to do is sign up and start searching for specific topics or keywords. You can even sign up for the newsletter, which lets you view trending searches straight from your mailbox.
PDF Conversion Tools
PDF files are great for sharing documents, especially forms that require signatures. However, they can be pretty restrictive. If you need to edit a PDF document and don’t want to pay for expensive subscriptions or sign up to sites selling you bogus “free” trials, we recommend using the trusted converter from https://smallpdf.com/pdf-to-word. There’s no hidden agenda, it’s just straight-up PDF to Word conversions. Word isn’t the only format this tool can convert PDFs into. It also includes PowerPoint, JPG, Excel, and PNG.
Canva
Canva is a cloud-based graphic design platform that gives anyone the power to create professional-looking visual content. The drag-and-drop user interface is extremely friendly and there are plenty of templates to choose from. For marketers working as part of a team, Canva has excellent collaboration features, allowing team members to work on designs simultaneously.
This platform can be used for free, but this shrinks access to the extensive catalogue of fonts and other design elements. The premium version is only £14.99 per month, and this opens up the content library and allows you to download as much as you like without intrusive watermarking.
Mailchimp
Email marketing is one of the most profitable forms of marketing, and Mailchimp is the go-to platform for managing campaigns. The email editor is drag-and-drop, meaning anyone can create attractive emails. Key features of Mailchimp include:
- Audience segmentation: Segment the audience into different lists based on demographics, purchase history, and interests. This lets you target email campaigns to relevant recipients.
- Pre-build email templates: Extensive library of pre-built templates, which can be customised to suit any marketing requirement.
- Campaign analytics: Track open rates, bounce rates, conversions, and click-through rates with campaign analytics.
- Email automation: Set up email sequences that trigger after certain events including form submissions, website visits, and purchases.
Grammarly
Grammarly is a comprehensive writing tool designed to help people improve spelling, grammar, punctuation, and overall writing style. If you install the web plugin, Grammarly will check for writing errors no matter where you are.
The free version is enough for most users, especially if you just need basic spelling and grammar checks. However, the premium version unlocks plagiarism detection and advanced writing style suggestions, which include clarity, engagement, and consciousness.
HubSpot
HubSpot’s marketing software comes packed with a range of intuitive resources. For example, it can help build fully automated and personalised marketing campaigns. As well as this, it has the power to manage all social media accounts from one point of entry, which makes it a marketer’s best friend.
HubSpot is available at different price points ranging from “Free” to “Enterprise”. The free version gives you access to forms, landing pages, live chat, email marketing, and blogs. Enterprise includes adaptive testing, customer journey analytics, and multi-touch revenue attribution.
SEMrush
SEMrush is an incredible SEO and competitive analytics tool that can help all businesses improve their search engine rankings, monitor their online presence, and identify target keywords. It has an enormous database including competitive insights, keywords, and search data.
There’s no denying how powerful SEMrush is when it comes to SEO, but it can be pricey for small businesses and independent marketers. At the cheapest level, it costs a whopping $129. However, if you have the funds available, it’s well worth it.
Ahrefs
Ahrefs is a great alternative to SEMrush that comes with helpful tools for keyword research and backlink analysis. It helps to highlight quality backlinks to your website through its enormous database, powerful tools, and smart interface. Personal bloggers and businesses alike enjoy Ahrefs because of its fair pricing structure. The cheapest tier costs £79, which includes everything from rank trackers to site auditing tools.
Marketing experts rely on digital tools to achieve the goals of their strategy. The tools outlined above will take care of everything from content creation to data analysis, which can inform future efforts. If you’re not getting the most out of some of the free tools on this list, now is the perfect time to get started.
