The Successful CPA Marketing Guide
You may or may not have seen the CPA marketing guides out there which seem to hold a lot of (false) promises and actions that do not work currently on the market. That is why today, we are unveiling all the secrets of successful CPA marketing – and what it takes to get to that point.
Some know it as the modern way to do affiliate marketing – and others refer to it as a completely new trend that offers unlimited possibilities. One way or the other, CPA marketing is a huge thing nowadays, and most of the Internet ‘warriors’ know that the rewards of doing it right are huge.
But what actually is CPA marketing in a nutshell?
A Definition Of CPA Marketing And Its Most Common Principles
The meaning of CPA is ‘Cost Per Action’ – or in other words an online marketing strategy and a type of affiliate marketing that involves the publishers or marketers to generate leads for companies.
Simply put, CPA marketing is based on generating leads for companies and getting paid in return for each one of them. As different as it is from the standard affiliate marketing, CPA marketing is still somehow holding the same principles of ‘getting paid per action’. For that manner, this type of marketing is also known as Cost Per Acquisition (CPA) marketing.
Some of the most common examples of CPA marketing include entering an email address, putting the zip code into a form or downloading a toolbar, or signing up for any kind of activity, game or website as a way to get the visitors to share their information.
So basically, CPA marketing is not linked to selling something – but providing information in the form of customer info as the main driving force for business. In an era like the one we are currently living in, such information (targeted customers) is certainly more valuable than any basic commission.
So in a nutshell, CPA works whenever a user fills out a form, gets an estimate or quote, signs up for a trial or buys something. It can be as simple as leaving their zip code or downloading an ebook in exchange for their email address left in a form. The main point why CPA always delivers is because of these two reasons:
- It is very much valued in today’s market
- It is integrated with any advertising
- It provides accurate and instant information for businesses
At this point, you know that CPA marketing works on a website – ideally your website that promotes the CPA ads and gets information that can be easily sold to potential clients in the future.
Now that you know its main principles, let’s talk about making money with CPA marketing and how does that work.
The 7-Step Plan To Getting Paid With CPA Marketing
CPA marketing is not difficult once you know how to make it right for you. A lot of people have managed to set up a nice system that earns them a $100 minimum per day – all thanks to a simple plan. Below, we are reviewing it in five main steps and letting you know how crucial it is to make every move in the right way.
The good thing to know is that CPA marketing puts you higher up on the value chain and (instead of promotion other services) lets you sell your own product and get leads in your own industry.
Step #1: Choose a targeted (and profitable) traffic source
A lot of potentially great CPA marketers tend to make a big mistake in the beginning of their mission to success – which is not sticking to a single targeted traffic source for their CPA offers.
Now, as much as it is good to know and master all of the traffic sources out there, the best way to get in CPA marketing is to choose one of the most effective paid traffic sources. Knowing that there are dozens and dozens of them, the most profitable and effective ones are:
- Facebook Ads
- Media buys from niche sites, web portals, Ad Networks etc.
Just like we said above…
In order to dominate each traffic source – you have to master it to perfection. That is why the best way to start is with one and scale your paid traffic sources over time.
So, if you think that Facebook Ads are a great traffic source, choose them and learn everything about them, just like every technique, strategy and tool available for them. Once you find how things work with Facebook Ads, create your CPA marketing autopilot and move on to mastering the next profitable traffic source.
Step #2 – Find a CPA offer that pays you well
The second step is where you need to research the market and find a CPA offer that works for your website and its traffic. Knowing that there are dozens of CPA networks with hundreds of offers, this step may still be difficult for a lot of people.
The solution is simple. All you need to do is use the platform oDigger and OfferVault.com – both acting as the Google of CPA with aggregated offers from all the reputable CPA networks. And if you prefer searching manually, this list of reputable CPA marketing networks can definitely help you:
All of these CPA networks work with great offers and irresistible deals in almost every one of the CPA niches. Whether your website is in the fitness, insurance or housing industry, there are offers for any industry that work nicely.
Step #3: Join a network
The CPA marketing networks we listed above are not only for you to research – they are places you should join in order to run your offers.
In order to join, you usually need to apply for the CPA network you have chosen and provide some of your account details (Company Name, Address, City/Country, Phone, State etc.). A good thing to know here is that your phone number will be used – meaning that your network will call you – only to confirm that your profile and information is real and valid.
Step #4: Get accepted by a CPA network
Even though this is definitely not something that depends on you, knowing some of the best ways to get accepted by any CPA marketing network goes a long way. Firstly, that is because CPA networks like to keep it simple, as long as they believe that you can provide (enough) leads for them.
In that manner, all you need to do is be transparent, real and honest, and make sure to:
- Call them before they call you – If you are interested in connecting with a network, they will notice that and see that you are a real deal
- Check your Whois – Very often, businesses check Whois profiles of individuals (read: marketers) that are interested in partnering with them
- Be honest – As we said, being honest goes a long way when it comes to your internet marketing experience – so make sure to provide real information in the application fields
And the best part?
You don’t need to be an affiliate marketing master to get started or start turning profits. All you need to do is show your interest and be honest in the fields – even if you are new to this entire game.
Step #5: Work up your website design
Your website is the main engine that is going to be driving leads and sending them to you. As such, it needs as many facelifts as possible in order to be as user-friendly as you would expect it to.
Therefore, it is very important to know your website and what works for CPA offers vs. what doesn’t. Once you have joined a network and partnered with a CPA offer, it is time to put it in the spotlight of your website and see how everything is going to revolve around it.
The good thing here is that a single CPA marketing offer can make your site look like one of the Fortune 500 list – even if you are new in the game and promote $1 zip code submits. You can check NerdWallet or MoneySuperMarket as one of the most successful CPA marketing sites for some inspiration.
Step #6: Avoid shady networks and only work with the professionals
Over time, a lot of successful CPA marketers realize that working with pros goes a long way in building a sustainable income with CPA marketing. It is all simple…
Working with a professional is better from every perspective, especially when it comes to getting paid. Just because of that, make sure to avoid shady networks and ‘too good to be true’ offers for CPA network. A great way to do that is to always check the most popular CPA network reviews on sites like oDigger and stay out of the networks known for their negative reviews.
Step #7: Learn the formula to massively scaling and boosting your profit over time
CPA marketing is not like selling hotcakes. That being said, it is not a trend which time may come and go. It is a way of living and for many a sustainable source of great income.
But wait…How do you get to that income?
Well, the last and most important part is to learn how to scale your CPA marketing autopilot. Even though at first (and in the beginning) this is not what you should be researching a lot about, growing your CPA traffic sources is easy once you know how the beauty of this sources works.
For example, if you successfully implement Facebook Ads campaigns on your CPA marketing website and see success with them – you can easily expand your campaigns into other social networks and traffic sources too, right?
The only thing you need to know when expanding is to customize your campaigns with the new traffic sources, test and scale your business slowly and surely. Below, we are sharing one more ‘golden nugget’ when it comes to CPA marketing as a final note and piece of advice from the pros in this industry.
The BIG Truth About CPA Marketing You Should Learn By Heart
One thing that many marketers don’t like to share is the potential of CPA marketing nowadays – and in the future.
In reality, CPA marketing is linked to paid traffic. And paid traffic is by far the most powerful way for any business to get quick leads, impressions, and sales. Most importantly, it is the only way to get targeted traffic fast and earn massive cash in a short period of time.
It definitely goes without saying that CPA marketing is on the rise – and will be rising even more in the future.
If done wrong, CPA marketing can easily have the opposite impact of you losing money and time over something that doesn’t work. And that is why learning the rules, testing as much as possible and sticking to the right CPA networks are all factors that are equally responsible for your success.
The Bottom Line
In the end, it is safe to say that CPA marketing is an industry that is moving fast. In such industry, the competition is and will always be high – meaning that you need to move fast too and stay abreast of every single novelty that is pushed around the corner.
To always have the necessary information, tools, and knowledge, you can join CPA marketing forums like CPA Elites, Warrior Forum, CPA Hero and others – and also share experiences, get informed and motivated by other successful CPA marketers.
We hope that the above-mentioned tips and today’s guide on CPA marketing will help you a lot in getting started – and help you make money online with CPA marketing. We also believe that as long as you work hard, implement new stuff and are willing to learn – there is absolutely nothing stopping you from becoming successful in this field.